When generating and assembling content for your marketing automation program, it’s important that it matches your goals as well as your timeline. (If you haven’t already, be sure to read Tip #1, Tip #2, and Tip #3.) Another vital perspective to ...Read More

One of the big announcements for nonprofits at this year’s Dreamforce is going to be the launch of the Nonprofit Success Pack (NPSP). For many years NPSP was known as the Nonprofit Starter Pack and helped thousands of nonprofits ...Read More

You’ve decided your nonprofit is moving forward with marketing automation. Super! (If you haven’t already, be sure to read Tip #1 and Tip #2.) You’ve stated your case and received the go-ahead to explore marketing automation solutions, so now ...Read More

Participating in an NPSP sprint is a way for talented designers, developers, and supporters to come together to contribute to a technology that is making a difference in thousands of nonprofit organizations. NPSP sprints are open to anyone who wants ...Read More

Heller hosted a CRM Success Luncheon in midtown Manhattan this month and as usual, the discussion provided detailed insights for all attendees. This unique event is an open discussion forum for organizations looking to extend their use of the Salesforce ...Read More

Nonprofits have a great selection of tools available to connect, engage, delight, and retain their supporters. Often when considering system upgrades to better serve their mission, organizations start by comparing the tools and features of different software. Certainly this is ...Read More

So you’ve seen the opportunity for marketing automation for your organization. Great. How should you best launch it within your organization? Should you dive in and make the most of momentum? Or should you build it up slowly over ...Read More

When managing change during a technology project, it is essential for individuals and departments to understand their role and responsibilities to help the organization through the transition. The planning team should consider each set of expectations, and determine if team ...Read More

The amount of strategy and planning you’ll need to make marketing automation effective usually means that you won’t be saving time – at least not at first. But don’t get disheartened. Your early investment will pay off in ...Read More

The promise of true CRM – that fabled 360° view of your constituents – is achievable only when nonprofit business units across an enterprise join together.  By combining data and aligning business processes through the use of technology, a unified constituent profile can ...Read More