After the twists and turns of the past couple of years, I think it’s important to take a look at how nonprofits are faring. The most recent Nonprofit Trends Report from Salesforce does just that. It offers helpful insights ...Read More

Heller Consulting's Jett Winders sat down with Stephen Halasnik from Financing Solutions for an interview on The Nonprofit MBA Podcast. They discussed the benefits of nonprofit CRM technology for fundraising. Read an Executive Summary or Listen to the Podcast here: ...Read More

As a leader in higher education, you probably know that the Salesforce platform supports the complexity of fundraising in higher ed. If your team is planning a move to Salesforce, there are some important things to consider before you begin ...Read More

If you use Marketing Cloud Account Engagement (formerly called Pardot) for marketing automation, you’re probably aware that the Salesforce Winter ’22 Release included lots of Marketing Cloud Account Engagement enhancements and new features. But is your nonprofit putting them to ...Read More

This is a guest post from John Killoran, Snowball Fundraising. Your year-end campaign is arguably one of your most important fundraising activities of the year. You spend hours planning and preparing for it but once it’s over, you rarely ...Read More

2021 was another year of rapid adaptation for nonprofit marketers. While the pandemic accelerated the need for digital transformation in 2020, nonprofit marketing teams have continued to be under pressure to keep up their use of digital tools and transform data insights ...Read More

There are many roads that might lead you to consider a new CRM. Some nonprofit leaders initiate the move because the old CRM non longer keeps up with organizational needs. Sometimes the old provider is sunsetting the system, forcing the ...Read More

Giving Tuesday is fast approaching, which means a busy time for nonprofit fundraising and some of the biggest giving campaigns of the entire year.    To capture this large donor potential, it is important to plan a campaign that is easy, ...Read More

Much is being written and discussed these days about diversity, equity, and inclusion (DEI). On this blog, we’ve written about our own work around DEI and our partners’ work around DEI. But, one aspect of diversity that you don’...Read More

Microsoft’s recent launch of Microsoft Cloud for Nonprofit takes the Fundraising and Engagement solution and makes it a full-service nonprofit toolset that includes volunteer management, engagement with all types of supporters, and program management tools that will allow you ...Read More