When you think about highly personalized customer experiences, you might think of companies like Amazon or Netflix. We’re all used to them offering up content and suggestions for “things you might like” based on what they know about you, ...Read More
Gaining buy in for new CRM technology across multiple departments challenges even the nimblest organizations. For food banks, the needs and interests of program staff and the fundraising department require careful consideration, especially in cases where not everyone agrees on ...Read More
Every nonprofit leader should be ensuring that their organization understands the importance of digital accessibility and taking action to put those principles into place. Sometimes achieving digital accessibility can be challenging – such as when it requires updating an obsolete system ...Read More
As a nonprofit professional, you might think of marketing automation as something that for-profit companies do. But today, nonprofits are using it, too.
Commercial organizations have long used powerful marketing automation tools as part of a strategy to track customer ...Read More
Like everyone today, animal shelters are changing how they operate amid the fallout of the COVID-19 pandemic.
Some shelters had already begun setting up pet food pantries for those who struggle to afford to adopt or keep pets; as with ...Read More
This isn’t a post about nonprofit technology that you typically see on this blog.
However, Heller Consulting is doing something we’re proud to be a part of, and we felt inspired to share it here. It’s around ...Read More
During these turbulent times, many of our nonprofit clients are re-prioritizing their investments, focusing on marketing automation to quickly ramp up fundraising and improve results. They’re getting up and running (and comfortable using) Pardot, a powerful marketing automation solution, ...Read More
“What’s our new normal?” and “What technology will we need?” This is what we are hearing after most nonprofits quickly implemented or improvised solutions to support fundraising, programs, remote working, volunteers, and more. Now, they’re assessing the longer-term ...Read More
Microsoft has been talking a lot lately about their Common Data Model as it relates to their solutions for nonprofits. The Common Data Model provides a framework for defining and storing data that can be accessed by multiple tools and ...Read More
Peer-to-peer fundraising has exploded in popularity the last several years, and an increasing number of nonprofits are working the method into their annual fundraising calendars. The fundraising style, which involves equipping individual participants to raise money on behalf of a ...Read More