The explosion of social media and new online tools has sent a shockwave through the marketing and communication industry, and many organizations are struggling with how to approach these new channels. Our social media experts have worked through the issues of selecting and establishing new channels many times, and understand the benefits and drawbacks of each new tool, as well as the best practices for most effective use. To get your organization up and running in these emerging channels, Heller provides a variety of services.
Find out where you stand in social network presence. Heller Digital provides competitive reviews that look at your organization’s social media presence relative to three other organizations. Using social listening data and qualitative comparison methodologies, we’ll help identify the areas where your organization stands out – and falls behind – on social media channels relative to your peers. This service can be particularly helpful as part of a larger strategic planning engagement that includes social media.
Social Strategy and Content Development
Many organizations have found that social engagement can be a boon or a bust. The difference usually comes down to the initial planning and goals, how well the content serves those goals, and how well it was measured and monitored during execution. Heller has an experienced team that develops excellent content strategy, content generation for steady social media presence, clear coordination with other channels, and thorough analysis of results. No matter what anyone tells you, social media is understandable, trackable, and can provide value to your organization. Read about some of our recent successes and how we approach the problem and then lets talk about social engagement for your organization.
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Social Media Listening Strategy and Implementations
description (are we doing this?) We are well versed in established and cutting edge tools like Salesforce’s radian6 and many other offerings. Contact us to discuss your needs, and which solutions might be right for your organization.