Effective Social Measurement Strategy


While many organizations plan to use (and budget for) more social media efforts in their engagement strategies in the coming year, not as many are prepared to show the benefit and impact of their social media actions. Numbers of followers and favorites are nice to share, but how does that translate into a return on investment to the organization?

One of the tools available for nonprofits from the Salesforce Foundation is the Salesforce Social Studio that combines the strengths of social listening tool radian6 and engagement platform Buddy Media. These just some of the tools available that will help you show exactly what your social channels provide. Watch the video below with Salesforce Foundation Solutions Engineer John Patton and Salesforce Marketing Cloud Executive Strategist Adam Brown to learn how to plan for listening to your constituents, and more importantly what to do from there. John and Adam share how to leverage the information you gather from your strategic listening into strong communication, engagement and advocacy for your organization.

After watching, if you have questions about the Social Studio, Marketing Cloud or other engagement tools and how they can serve your organization, please contact us. Heller has over 18 years experience guiding nonprofit organizations in their strategy and technology choices, and has helped over 1,000 nonprofits raise more money and grow and retain an engaged audience.

For more information about how to engage more effectively with your constituents, download Heller’s paper Taking Engagement Seriously available here. This paper describes how a detailed engagement journey can change how you connect with your constituents, how they perceive your organization, and how you plan for future technology investments.

About the author

Team Heller

Heller Consulting has been helping nonprofits establish and improve their communications, fundraising and mission management systems since 1996. Our distinctive methodology comes from our hands-on experience with the technology AND strategies utilized by today’s successful nonprofits to build rewarding constituent relationships.

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