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Reporting Is Not Analytics
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Webinar: Blackbaud’s CRM Solutions: CRM Options for Enterprise Nonprofits
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Integrated Cross-Channel Marketing for Nonprofits is Essential
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Transcript: NPSP: CRM Options for Enterprise Nonprofits
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Webinar-Flash Class: Managing Change for Success
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Change Management IS PEOPLE!
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Webinar: Top 3 Missed Opportunities to Utilize Wealth Screening for Advancement
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Webinar: Nonprofit Success Pack: CRM Options for Enterprise Nonprofits
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How Do You Pay for Change Management?
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Transcript: Introduction to CRM Options for Enterprise Nonprofits
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  • Heller Digital - Fundraising & Marketing for Nonprofits
Nonprofit Strategy Experts
We understand your unique needs as a nonprofit
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We understand how to inspire your audience into action

CRM Strategy & Design

CRM Strategy & Design ServicesWith a clear vision and strategy, a CRM system becomes an invaluable tool in delivering your mission and supporting your institution. We guide you to develop a CRM vision to clearly define your needs and goals, and then build a detailed CRM strategy & roadmap that serves you and into the future.

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CRM Implementation

CRM Implementation ServicesOur nonprofit & higher ed experts can implement your CRM ecosystem– aligning strategy, technology, people and processes to match your CRM vision– while deftly guiding your team through the changes that will impact your organization or institution.

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Fundraising & Engagement

CRM Implementation ServicesWith certified specialists experienced in nonprofit engagement strategies, we can help you plan, implement, and integrate engagement tools that align with your strategy, team, and mission goals. We deliver strategies and tools to maximize your fundraising efforts and engage with your constituents.

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Technology Strategies for Nonprofits & Higher Ed

Better engage with your constituents, more effectively deliver your services, expand the impact of your mission – these are the key strategic goals of forward-thinking organizations. Contemporary strategies and technologies offer a wide array of options to help you realize these goals. For 20 years we’ve been helping nonprofits develop and align their strategies, technology and operations. Find out how we can help your organization >>
Featured Posts

Reporting Is Not Analytics

reporting-is-not-analytics

Take a moment to read that title again: Reporting Is Not Analytics. We wanted to get that out in the open right away. If you’ve been reading our site, you may have noticed that Heller Consulting works with CRM strategy and technology. You may have also noticed that we share and present at many of the nonprofit events and conferences throughout the year. This means we get to talk to many people in the nonprofit community about CRM, the data an effective CRM contains, and the variety of ways that data can benefit an organization. Once thing we’ve noticed is when we start to talk about analytics, many people happily tell us something like, “Oh yes, analytics are important to us. I get daily reports from this or that department and a weekly summary from these departments, and each quarter we roll everything up into org-wide summary reports.” “That is super!” we say, and then we are compelled to politely clarify, “…but it’s important to understand that reporting is not analytics. Reporting is a form of analytics, but a “light” version as practiced by most organizations.”  It’s the confused looks combined with the next several minutes of the discussion that inspired this post and the ones to follow in the coming months. We hope they help clarify some of the ideas and concepts surrounding analytics and business intelligence.

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Webinar: Blackbaud’s CRM Solutions: CRM Options for Enterprise Nonprofits

Blackbaud-CRM-options-enterprise-nonprofits

For over 30 years, Blackbaud’s CRM solutions have helped nonprofit organizations raise more money and build lifelong support with their constituents. If fact, with over 28,000 active clients, Blackbaud is a household name, with few in the nonprofit industry who haven’t worked with one or more of their products. On August 8, nonprofit experts from Blackbaud will join Heller Consulting in a free webinar to share their solutions designed to power social good.

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Integrated Cross-Channel Marketing for Nonprofits is Essential

integrated-cross-channel-marketing-nonprofits

As our world becomes more digitally connected, nonprofit and Higher Ed constituents are faced with an increasing quantity of messages coming from multiple channels. Emails, social feeds, and ads across the internet are all becoming customizable to individual preferences. While ‘being known’ was once a unique customer service experience, constituents have come to expect highly relevant, personalized content and quick, simple interactions with organizations. They receive this from corporate brands, so why should the nonprofit they support be any different? Organizations that deliver an integrated multi-channel experience are already benefiting from the deeper and more rewarding relationships they are building.

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Transcript: NPSP: CRM Options for Enterprise Nonprofits

On June 27, Salesforce.org and Keith Heller presented the second installment of our CRM Options for Enterprise Nonprofits webinar series, showing the features and benefits of Salesforce.org’s Nonprofit Success Pack. This series is designed to help organizations learn more about today’s CRM solution marketplace. We also hope to help organizations understand and overcome common obstacles preventing them from adopting new technology.

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Webinar-Flash Class: Managing Change for Success

managing-change-for-success

As many as 70% of initiatives that bring change to an organization–often technology transitions–end up failing to achieve their goals. For a nonprofit, this loss of time, effort, and resources can dramatically impact the organization’s ability to deliver its mission. Fortunately, by incorporating effective change management strategies, organizations can greatly increase their chances of success.

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Change Management IS PEOPLE!

change management is people

Maybe this title and image are a little more dramatic than necessary, but it’s true. Change management is all about people, specifically how they respond during times of change. The change may be something small, like getting a new laptop, or huge, like full-scale replacement of every mission-critical business system you have. In most cases, technology changes are expected to be good and help us better carry out our missions. A more robust CRM can yield powerful analytic data; a sharp, user-friendly website draws in support; replacing ancient hardware may not only boost processing speed but also keep morale from seeping out of people’s souls while they wait for their email to load. Despite the expected benefits, change can bring a degree of anxiety or even fear to the people involved.

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Webinar: Top 3 Missed Opportunities to Utilize Wealth Screening for Advancement

top 3 missed opportunities wealth screening advancement 2

College and university advancement offices have unprecedented access to information about their alumni and prospective donors. Unfortunately, many miss valuable opportunities to use this information to activate donors and maximize contributions to their campaigns.

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Webinar: Nonprofit Success Pack: CRM Options for Enterprise Nonprofits

NPSP-CRM-options-enterprise-nonprofits

View the video below to learn about Salesforce.org’s Nonprofit Success Pack (NPSP), a solution currently used by thousands of nonprofits of all shapes and sizes. Built on the flexible and customizable Salesforce Platform, NPSP provides the foundation for organizations to engage their constituents, streamline their programs, take their fundraising to the next level and ultimately, achieve their mission. Salesforce.org is committed to helping nonprofits drive greater impact by connecting everything they do.

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How Do You Pay for Change Management?

pay-for-change-management-puzzle

This is a question I’ve wrestled with many times. Through years of implementation projects with every size nonprofit, I’ve seen how important it is to invest in change management efforts. And in every project, the one question that always comes up is: How do we justify the cost of these efforts? Where does the budget for this come from?

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Transcript: Introduction to CRM Options for Enterprise Nonprofits

On May 23, Keith Heller presented the introduction to CRM Options for Enterprise Nonprofits webinar series. This series is designed to help organizations learn more about today’s CRM solution marketplace. We also hope to help organizations understand and overcome common obstacles preventing them from adopting new technology.

Read More

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