Archive - September 8, 2015

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Effective Social Measurement Strategy

Effective Social Measurement Strategy

Effective_Social_Measurement_Strategy

While many organizations plan to use (and budget for) more social media efforts in their engagement strategies in the coming year, not as many are prepared to show the benefit and impact of their social media actions. Numbers of followers and favorites are nice to share, but how does that translate into a return on investment to the organization?

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