When you think about digital transformation for your nonprofit, you might think about moving to more modern technology. But digital transformation is about more than just the tools you use.
It’s about re-thinking processes, customer experiences, and even organizational culture to meet changing business and market needs in today’s digital era. And it requires your nonprofit’s staff to adopt new technology and new ways of doing things.
So, when it comes down to it, digital transformation is as much about people as it is about technology.
TIP: Discover more insights and tips on digital transformation: Read The Nonprofit’s 2022 Guide to Digital Transformation.
There’s an important shift in how nonprofits put technology to work to facilitate processes and support their staff. In the past, technology planning focused mostly on improving fundraising, reporting, and programs. Today, there’s an added emphasis on how technology is used to improve collaboration and empower employees in their jobs.
Online community portals also serve customer support functions, empowering people to engage with nonprofits in new ways. For instance, an online community or a portal that’s connected to your customer relationship management (CRM) system can allow donors to update their credit cards, giving amount, or cadence through a donor portal. A volunteer portal might allow prospective volunteers to apply, receive training, and sign up for relevant volunteer opportunities. These approaches can free up your organization from some of the day-to-day administrative work and offer constituents more control.
There’s another aspect to the “people” part of digital transformation. When it comes to people and how we work, we can find change stressful and unsettling – even when it moves us forward.
That’s why change management is such an important part of digital transformation. It gives you a way to help your organization adapt to changing technology and processes with minimal disruption to work.
TIP: For a deeper dive on change management for nonprofits, read The Nonprofit’s Guide to Change Management.
Let’s look at three key concepts when it comes to the “people” aspect of introducing new technology to your organization and how you can minimize disruptions:
That’s why training is a big part of change management. It helps to overcome resistance by getting staff members more comfortable with new technology and processes. It also gets them working efficiently as soon as possible.
So, be sure to let all users of any new technology in your organization know that they will be provided training. Set up training opportunities that offer modern online learning options so that your staff can learn in a way that best fits their schedule and the way they learn best.
Digital transformation is the key to success in today’s digital age. Just remember that it’s about people as much as it is about technology.
And keep in mind that digital transformation can be approached from multiple angles. The important thing is to get started. We’re here to help you decide how to do just that. Contact us today to speak with one of our experts.