Marketing Automation Archives - Page 2 of 3

CRM

5 Advantages of Marketing Automation for Nonprofits

Marketing automation tools offer great possibilities for nonprofits. In fact, here at Heller Consulting, we’ve seen first-hand the power of marketing automation tools to support nonprofit programs and fundraising efforts. For example, we help many of our nonprofit clients use Marketing Cloud Account Engagement from Salesforce (formerly called Pardot) and Salesforce Marketing Cloud to take

Kaia Swift July 12, 2023

Marketing Automation

Highlights from the Salesforce Marketing Cloud Spring ’23 Release

If your nonprofit is using (or thinking about using) Salesforce Marketing Cloud, it’s helpful to stay updated on the latest enhancements and new features. Here at Heller Consulting, we keep on top of the latest functionality from Salesforce to help nonprofits like yours stay in the know about the tools that are available to them.

Kaia Swift April 3, 2023

Marketing Automation

How Can Nonprofits Use Salesforce Campaign Influence?

If your nonprofit uses Salesforce or Pardot (which is now called Marketing Cloud Account Engagement,), you might have heard about something called Campaign Influence. It’s a capability in Salesforce that helps measure the effectiveness of marketing efforts. The possibilities for nonprofits to use Campaign Influence are exciting. However, when you begin to think about the

Kaia Swift November 22, 2022

Technology Strategy

Focus on the Future for Your Nonprofit’s Digital Engagement Strategy

Digital strategy can feel like a big topic to tackle. You know we live in a digital world, but as a nonprofit professional, how can you use digital engagement tools to support your work for your nonprofit and ultimately reach your goals? Here are a few key concepts about digital strategy for nonprofits to get

Kaia Swift November 14, 2022

Technology Strategy

The Right Technology Approach Can Save Time and Money for Multi-Chapter Nonprofits

Most nonprofits are facing financial pressures in today’s economic environment. It’s in every nonprofit professional’s best interest to find ways to work more efficiently and effectively. In our work with nonprofits here at Heller Consulting, we’ve found that federated and multi-chapter or affiliate nonprofits (those with a central office and multiple affiliate offices or chapters)

Kaia Swift August 26, 2022

Marketing Automation

Target Your Nonprofit’s Prospects More Effectively with New Marketing Cloud Conditional Completion Actions

If your nonprofit uses Marketing Cloud Account Engagement (formerly Pardot), you probably know that it’s a powerful marketing automation tool in the Salesforce ecosystem. Salesforce is continually rolling out new features and enhancements for Marketing Cloud Account Engagement, making it an even more robust tool. One of the recent Marketing Cloud Account Engagement enhancements that we’re

Kaia Swift July 22, 2022

Technology Strategy

Don’t Make This Mistake with Your Nonprofit’s Marketing Automation Implementation

At Heller Consulting, we’re seeing a technology misstep when implementing marketing automation tools that should be a cautionary tale for all nonprofits. Some nonprofits are purchasing software solutions, contracting with one of the software vendors’ partners for a quick, easy, inexpensive implementation, and then are disappointed with the results. What’s going wrong? The short answer

Kaia Swift July 14, 2022

Marketing Automation

Managing the Impact of Apple Mail Privacy on Your Nonprofit’s Marketing Efforts

Back in October of last year, we brought you an overview of Apple’s privacy changes in iOS 15 and how they might affect your nonprofit organization. By now, you might be noticing the impact of these changes. Because of the privacy changes, open rates simply aren’t useful anymore. This means that if you haven’t already

Kaia Swift June 28, 2022

Technology Strategy

Is Your Nonprofit Taking Advantage of the Latest Marketing Cloud Account Engagement Features?

If you use Marketing Cloud Account Engagement (formerly called Pardot) for marketing automation, you’re probably aware that the Salesforce Winter ’22 Release included lots of Marketing Cloud Account Engagement enhancements and new features. But is your nonprofit putting them to use? The Salesforce Spring ’22 Release is just around the corner (with more Marketing Cloud features

Kaia Swift January 18, 2022

CRM

Tips for Nonprofit Marketers from the 2021 Salesforce State of Nonprofit Marketing Report

2021 was another year of rapid adaptation for nonprofit marketers. While the pandemic accelerated the need for digital transformation in 2020, nonprofit marketing teams have continued to be under pressure to keep up their use of digital tools and transform data insights into relevant and personalized messaging. Salesforce sought to understand the challenges and goals

Kaia Swift December 7, 2021