If your nonprofit uses Marketing Cloud Account Engagement (formerly Pardot), you probably know that it’s a powerful marketing automation tool in the Salesforce ecosystem. Salesforce is continually rolling out new features and enhancements for Marketing Cloud Account Engagement, making ...Read More

At Heller Consulting, we’re seeing a technology misstep when implementing marketing automation tools that should be a cautionary tale for all nonprofits. Some nonprofits are purchasing software solutions, contracting with one of the software vendors’ partners for a quick, ...Read More

Back in October of last year, we brought you an overview of Apple’s privacy changes in iOS 15 and how they might affect your nonprofit organization. By now, you might be noticing the impact of these changes. Because of the ...Read More

If you use Marketing Cloud Account Engagement (formerly called Pardot) for marketing automation, you’re probably aware that the Salesforce Winter ’22 Release included lots of Marketing Cloud Account Engagement enhancements and new features. But is your nonprofit putting them to ...Read More

2021 was another year of rapid adaptation for nonprofit marketers. While the pandemic accelerated the need for digital transformation in 2020, nonprofit marketing teams have continued to be under pressure to keep up their use of digital tools and transform data insights ...Read More

By now, you’re probably aware that Apple recently rolled out new privacy changes in the recent software update to iOS 15. This update provides increased customer privacy features that can make a big impact on your nonprofit’s marketing campaigns ...Read More

Digital transformation for nonprofits is not a new concept but has become an even more urgent reality since the fallout of COVID-19.  Nonprofits need to have a solid technical foundation in order to carry on with their important work. The ...Read More

With today’s use of digital communications like social media and texting, email might seem old-school. But it’s still one of the most powerful tools for your digital communications strategy. In fact, a 2019 benchmark report from CampaignMonitor and Qgiv ...Read More

We’ve seen marketing automation open up possibilities for nonprofits. It can help meet many objectives across organizational functions to engage constituents in different ways to give their time, talents, and financial support. There is an initial effort to put ...Read More

The way we see it, marketing automation tools are a natural extension of a successful CRM ecosystem. Having captured data and with a 360-degree view of constituents, organizations can take the next logical step and leverage automation tools to connect ...Read More