If your nonprofit uses Salesforce or Pardot (which is now called Marketing Cloud Account Engagement,), you might have heard about something called Campaign Influence. It’s a capability in Salesforce that helps measure the effectiveness of marketing efforts. The possibilities ...Read More

Digital strategy can feel like a big topic to tackle. You know we live in a digital world, but as a nonprofit professional, how can you use digital engagement tools to support your work for your nonprofit and ultimately reach ...Read More

Most nonprofits are facing financial pressures in today’s economic environment. It’s in every nonprofit professional’s best interest to find ways to work more efficiently and effectively. In our work with nonprofits here at Heller Consulting, we’ve ...Read More

If your nonprofit uses Pardot (renamed Marketing Cloud Account Engagement earlier this year), you probably know that it’s a powerful marketing automation tool in the Salesforce ecosystem. Salesforce is continually rolling out new features and enhancements for Pardot, making ...Read More

At Heller Consulting, we’re seeing a technology misstep when implementing marketing automation tools that should be a cautionary tale for all nonprofits. Some nonprofits are purchasing software solutions, contracting with one of the software vendors’ partners for a quick, ...Read More

Back in October of last year, we brought you an overview of Apple’s privacy changes in iOS 15 and how they might affect your nonprofit organization. By now, you might be noticing the impact of these changes. Because of the ...Read More

If you use Pardot for marketing automation, you’re probably aware that the Salesforce Winter ’22 Release included lots of Pardot enhancements and new features. But is your nonprofit putting them to use? The Salesforce Spring ’22 Release is just around the ...Read More

2021 was another year of rapid adaptation for nonprofit marketers. While the pandemic accelerated the need for digital transformation in 2020, nonprofit marketing teams have continued to be under pressure to keep up their use of digital tools and transform data insights ...Read More

By now, you’re probably aware that Apple recently rolled out new privacy changes in the recent software update to iOS 15. This update provides increased customer privacy features that can make a big impact on your nonprofit’s marketing campaigns ...Read More

Digital transformation for nonprofits is not a new concept but has become an even more urgent reality since the fallout of COVID-19.  Nonprofits need to have a solid technical foundation in order to carry on with their important work. The ...Read More