If you use Pardot for marketing automation, you’re probably aware that the Salesforce Winter ’22 Release included lots of Pardot enhancements and new features. But is your nonprofit putting them to use?
The Salesforce Spring ’22 Release is just around the ...Read More
2021 was another year of rapid adaptation for nonprofit marketers. While the pandemic accelerated the need for digital transformation in 2020, nonprofit marketing teams have continued to be under pressure to keep up their use of digital tools and transform data insights ...Read More
By now, you’re probably aware that Apple recently rolled out new privacy changes in the recent software update to iOS 15. This update provides increased customer privacy features that can make a big impact on your nonprofit’s marketing campaigns ...Read More
Digital transformation for nonprofits is not a new concept but has become an even more urgent reality since the fallout of COVID-19. Nonprofits need to have a solid technical foundation in order to carry on with their important work. The ...Read More
With today’s use of digital communications like social media and texting, email might seem old-school. But it’s still one of the most powerful tools for your digital communications strategy. In fact, a 2019 benchmark report from CampaignMonitor and Qgiv ...Read More
We’ve seen marketing automation open up possibilities for nonprofits. It can help meet many objectives across organizational functions to engage constituents in different ways to give their time, talents, and financial support.
There is an initial effort to put ...Read More
The way we see it, marketing automation tools are a natural extension of a successful CRM ecosystem. Having captured data and with a 360-degree view of constituents, organizations can take the next logical step and leverage automation tools to connect ...Read More
When you think about highly personalized customer experiences, you might think of companies like Amazon or Netflix. We’re all used to them offering up content and suggestions for “things you might like” based on what they know about you, ...Read More
As a nonprofit professional, you might think of marketing automation as something that for-profit companies do. But today, nonprofits are using it, too.
Commercial organizations have long used powerful marketing automation tools as part of a strategy to track customer ...Read More