Donors increasingly expect the same level of service from their nonprofit beneficiaries that they get from the corporations they regularly engage with. It is driving a technological revolution in the cause sector, with smart nonprofits leveraging tools and platforms that ...Read More

You probably know that Salesforce continues to roll out new products and functionality. As our team here at Heller Consulting works on technology products with our nonprofit clients, we get to know these products better and have a clearer sense ...Read More

Marketing automation tools offer big potential for nonprofits that want to take their marketing communications and campaigns to the next level. If your organization uses (or plans to use) products on the Salesforce platform and you’d like to use ...Read More

Gmail and Yahoo Mail have announced that they are making changes to their email authentication requirements early in 2024. Is your nonprofit ready for the changes? Let’s look at some key points about the changes and how they might impact ...Read More

If your nonprofit is considering a move to a platform approach to technology that includes sophisticated marketing capabilities, you might want to consider adding Microsoft to the list. As with many other nonprofit technology vendors, there are continual changes and ...Read More

We recently wrote an article on this blog about the benefits of marketing automation for nonprofits. With the right tools and strategies, nonprofits can use marketing automation to improve their constituent communications and campaigns, ultimately providing greater support for their ...Read More

Marketing automation tools offer great possibilities for nonprofits. In fact, here at Heller Consulting, we’ve seen first-hand the power of marketing automation tools to support nonprofit programs and fundraising efforts. For example, we help many of our nonprofit clients ...Read More

If your nonprofit is using (or thinking about using) Salesforce Marketing Cloud, it’s helpful to stay updated on the latest enhancements and new features. Here at Heller Consulting, we keep on top of the latest functionality from Salesforce to ...Read More

If your nonprofit uses Salesforce or Pardot (which is now called Marketing Cloud Account Engagement,), you might have heard about something called Campaign Influence. It’s a capability in Salesforce that helps measure the effectiveness of marketing efforts. The possibilities ...Read More

Digital strategy can feel like a big topic to tackle. You know we live in a digital world, but as a nonprofit professional, how can you use digital engagement tools to support your work for your nonprofit and ultimately reach ...Read More