The way we see it, marketing automation tools are a natural extension of a successful CRM ecosystem. Having captured data and with a 360-degree view of constituents, organizations can take the next logical step and leverage automation tools to connect ...Read More

When you think about highly personalized customer experiences, you might think of companies like Amazon or Netflix. We’re all used to them offering up content and suggestions for “things you might like” based on what they know about you, ...Read More

As a nonprofit professional, you might think of marketing automation as something that for-profit companies do. But today, nonprofits are using it, too. Commercial organizations have long used powerful marketing automation tools as part of a strategy to track customer ...Read More