Kaia Swift, Author at Heller Consulting

Technology Strategy

A Nonprofit’s Quick Guide to Peer-to-Peer Fundraising

As a nonprofit fundraising professional who has to consistently generate new donor engagement ideas, you might find yourself struggling from time to time to think of new ways to bring funds into your organization. Email campaigns, annual events, donor outreach, direct mail appeals — at this point, you’ve tried it all. Your supporters are looking

Kaia Swift July 4, 2022

Marketing Automation

Managing the Impact of Apple Mail Privacy on Your Nonprofit’s Marketing Efforts

Back in October of last year, we brought you an overview of Apple’s privacy changes in iOS 15 and how they might affect your nonprofit organization. By now, you might be noticing the impact of these changes. Because of the privacy changes, open rates simply aren’t useful anymore. This means that if you haven’t already

Kaia Swift June 28, 2022

Technology Strategy

Why Customer Data Platforms Might Be the Next Big Thing in Segmentation for Nonprofits

Most nonprofit organizations understand the value of data. For years, nonprofits have relied on using data for complex segmentation in direct mail and email marketing. As we at Heller Consulting keep our eye on trends in technology and the nonprofit sector, one thing we see on the horizon is the potential of customer data platforms

Kaia Swift June 27, 2022

Technology Strategy

Adapting Nonprofit Fundraising: The Big Opportunities of Hybrid Engagement

As fundraisers, you have been asked to constantly adapt over the last two years. The global pandemic accelerated changes in how you engage with donors, volunteers, and supporters. And the changes aren’t over yet. With hybrid options in demand, you’re being asked to adapt again. But there’s a big opportunity awaiting your nonprofit if you’re

Kaia Swift June 16, 2022

Technology Strategy

Building an Engaged Community: What You Need to Know

Recent technology and digitalization trends have made it easier than ever for nonprofits to build an engaged community. Communicating and connecting with supporters using online messaging features, group chats, virtual community walls, and live online events have enabled nonprofits across the country to turn their supporters into a vibrant community—strengthening their relationships even further. Turning

Kaia Swift June 9, 2022

Technology Strategy

How To Pull Off a Nonprofit Event That Gets Donors Talking

Have you ever attended an event that seemed to never end? You probably felt like the speakers could have taken a “less is more” approach or the schedule could have included more than a series of PowerPoint presentations. Events like these can feel more like they exist to check a box on a nonprofit’s activities

Kaia Swift June 9, 2022

CRM

Technology, Trust, and the Impact of Nonprofit Staff Turnover

Employee turnover at nonprofits is at the forefront of many nonprofit leadership conversations. Of course, you face the task of replacing staff members that walk out the door. But you also lose their knowledge about your organization when they leave, making it more difficult to keep things running smoothly and get new employees up

Kaia Swift May 24, 2022

Uncategorized

3 Tips for Making the Transition from Corporate Leader to Nonprofit Leader

Here at Heller Consulting, we’ve seen a growing number of executives in the commercial sector moving into leadership roles in the nonprofit sector. This is an exciting trend, as leaders from the for-profit world can bring valuable skills and fresh perspectives to the nonprofit space. However, while for-profit and nonprofit organizations have some similarities –

Kaia Swift May 24, 2022

CRM

7 Lessons Learned About Implementing CRM Systems for Nonprofits

Implementing a new nonprofit customer relationship management (CRM) system can seem like a daunting challenge. But with a sound strategy and execution plan, it’s actually quite manageable – and the benefits of a new CRM system can be well worth the effort. In this post, I’m sharing some of our top lessons learned about the

Kaia Swift May 13, 2022

Technology Strategy

A Podcast for Leaders at Nonprofits and Higher Education Institutions

At Heller, we find it helpful to listen to experts discuss important topics that impact the nonprofit sector. That’s why we’ve started Connected Cause. Connected Cause is a podcast for leaders at nonprofits and higher education institutions, and it features guests from the nonprofit tech world, nonprofit organizations, and higher education institutions who are talking

Kaia Swift May 13, 2022