If your nonprofit has adopted Salesforce as your organization’s customer relationship management (CRM) solution, you probably know that it can be used for much more than just fundraising. It can be used to manage everything from nonprofit programs and operations to volunteers.
Here at Heller Consulting, we’ve seen increasing interest from nonprofits that use Salesforce to begin using Salesforce Experience Cloud for volunteer engagement. Let’s take a closer look at Experience Cloud for Nonprofits and how it can be used to create an interactive and secure online space in which your volunteers can engage with your organization.
Experience Cloud for Nonprofits (formerly Community Cloud) is a portal, or online community, solution. It allows you to expose select data from your Salesforce instance to constituents of your choice, which in turn lets those constituents share and view information, update their own data, and interact with your organization. It comes with templates for the most common types of portals, plus tools to manage the web content and data you want to display to your constituents.
Experience Cloud can be used to create portals for any group of constituents. For volunteer engagement, we typically see two ways that nonprofits use Experience Cloud:
Here’s a real-life example: We helped one of our clients use Experience Cloud to create a modern, interactive, custom-branded online community that supports the organization’s volunteer program. It allows volunteers to share and view information about their work with the organization in real-time, all in one secure portal that connects directly with the organization’s Salesforce CRM system.
Here are a few considerations if you’re thinking about using Experience Cloud to create a volunteer community for your nonprofit:
The Heller Consulting team is ready to help you determine if Salesforce Experience Cloud is right for your nonprofit, create a clear strategy for using it to meet your goals, and implement an online community in a way that best meets your organization’s needs. Contact us today to get started.
Photo by: Ismael Paramo
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