This year, everyone’s lives changed, and nonprofits were thrown into a new way of raising funds, connecting with constituents, and using technology.
From what we at Heller experienced with our clients, we know that many organizations out there like yours had to quickly adapt and adopt new technologies that serve them in the short term. And now, nonprofit leaders have told us that they are shifting focus to lay the foundation for long-term technology adoption and success.
After doing over 1,000 technology change projects, we know firsthand that you must manage the people going through the change as much or more than the technology itself.
How do you do that? Change management.
Change management is not an amorphous approach; it is a concrete management methodology. Today’s practitioners rely on proven frameworks and understanding of neuroscience and behavioral psychology to drive toward lasting change.
Change experts rely on a variety of tools and techniques. These tools include workshops, coaching, and one-on-one work with stakeholders. Flowcharts and mapping are used to help visualize processes. Surveys are used to get qualitative input and quantitative benchmarks for analysis. Some of Heller’s most frequently used tools are user surveys, communication plans, stakeholder maps, and sponsor action plans. All of these are tools that help put a framework in place around what might be thought of common sense, but they’re things that work best when they’re planned before getting into the thick of a change because when you’re in the messy middle, it is hard to remember what to do next.
One frequently used model to guide people through transition is Procsi® ADKAR, an acronym that represents tangible outcomes that people need to achieve for change to take root. The building blocks are Awareness, Desire, Knowledge, Ability, Reinforcement.
Explaining the reason for change once, or twice, or ten times, and even getting staff members to nod in agreement just isn’t enough. Reinforcement, communication, and patience are key to making sure the change sticks.
Here are some of the most effective ways to reinforce behavior that leads to lasting change:
Our certified change management experts put together a free guide that explains more about change management for nonprofits. We also include success stories from the Canadian Cancer Society, Make-A-Wish America, and others. Download today!
And be sure to check out our other change management blog articles:
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