What is a successful CRM?

What is a successful CRM for a nonprofit?

How do you define a “successful CRM initiative”? What are the indicators that define it as “successful”? Is it successful if the organization meets their “go-live” release date with the new system? Is it successful if the database is properly ...Read More

Engaging Donors with the Right Story

Marketing Cloud Engagement Journey

In June, the Salesforce Foundation spoke with Mile High United Way about how they use Salesforce's Marketing Cloud to increase engagement with their constituents. Nicole Adair, United Way's Senior Director of Development Operations and Donor Communications shared her insights and ...Read More