The last few years have accelerated change for every individual and institution. In higher education, colleges and universities were thrown endless hurdles all while balancing how to best support their students and staff. Now, more than ever, technology plays an ...Read More

I recently wrote an article on this blog about what to know if your nonprofit is considering a move from Raiser’s Edge. One point I made is that if you’re wanting to incorporate more customer relationship management (CRM) ...Read More

If your nonprofit uses Pardot (renamed Marketing Cloud Account Engagement earlier this year), you probably know that it’s a powerful marketing automation tool in the Salesforce ecosystem. Salesforce is continually rolling out new features and enhancements for Pardot, making ...Read More

Back in October of last year, we brought you an overview of Apple’s privacy changes in iOS 15 and how they might affect your nonprofit organization. By now, you might be noticing the impact of these changes. Because of the ...Read More

This is a guest blog contribution from iATS Payments As a hard-working nonprofit professional, you’re well aware of how important the right software solutions can be to the success of your fundraising initiatives, marketing campaigns, and other operations. But ...Read More

You likely know the value of collecting data about your donors and other constituents. It helps you better understand your supporters and program recipients so you can improve your marketing, fundraising, and program delivery. But are you gathering and using ...Read More

If your nonprofit has adopted Salesforce as your organization’s customer relationship management (CRM) solution, you probably know that it can be used for much more than just fundraising. It can be used to manage everything from nonprofit programs and ...Read More

After the twists and turns of the past couple of years, I think it’s important to take a look at how nonprofits are faring. The most recent Nonprofit Trends Report from Salesforce does just that. It offers helpful insights ...Read More

As a leader in higher education, you probably know that the Salesforce platform supports the complexity of fundraising in higher ed. If your team is planning a move to Salesforce, there are some important things to consider before you begin ...Read More

2021 was another year of rapid adaptation for nonprofit marketers. While the pandemic accelerated the need for digital transformation in 2020, nonprofit marketing teams have continued to be under pressure to keep up their use of digital tools and transform data insights ...Read More