You likely know the value of collecting data about your donors and other constituents. It helps you better understand your supporters and program recipients so you can improve your marketing, fundraising, and program delivery. But are you gathering and using ...Read More

This post is a guest contribution from Shreya Tragad, Digital Marketing Specialist at InitLive At the height of the COVID-19 pandemic, nonprofits worldwide went virtual when possible. Many organizations chose to take their volunteer programs online as well. Virtual volunteering ...Read More

If your nonprofit has adopted Salesforce as your organization’s customer relationship management (CRM) solution, you probably know that it can be used for much more than just fundraising. It can be used to manage everything from nonprofit programs and ...Read More

After the twists and turns of the past couple of years, I think it’s important to take a look at how nonprofits are faring. The most recent Nonprofit Trends Report from Salesforce does just that. It offers helpful insights ...Read More

As a leader in higher education, you probably know that the Salesforce platform supports the complexity of fundraising in higher ed. If your team is planning a move to Salesforce, there are some important things to consider before you begin ...Read More

2021 was another year of rapid adaptation for nonprofit marketers. While the pandemic accelerated the need for digital transformation in 2020, nonprofit marketing teams have continued to be under pressure to keep up their use of digital tools and transform data insights ...Read More

If your nonprofit is thinking about moving from a legacy donor management system to Salesforce, you’ve probably already done some research. You likely know that Salesforce has a lot to offer nonprofits, including: Flexibility — You can customize and extend ...Read More

If you’ve been using Raiser’s Edge for a long time to support your higher education advancement activities, you might be wondering if it’s time to move to Salesforce. It’s not unusual for advancement departments to shop ...Read More

Preparing data for your accounting department might not be the most exciting activity for your development team. But fundraising and accounting reconciliation is vitally important. Your nonprofit must track money received and where it’s going, and that means you ...Read More

As food banks continue to meet the needs of their communities, a significant number are now using Salesforce Nonprofit Success Pack (NPSP). They’re using this customer relationship management (CRM) solution as the core of their technology ecosystem to improve ...Read More