If your nonprofit uses Salesforce or Pardot (which is now called Marketing Cloud Account Engagement,), you might have heard about something called Campaign Influence. It’s a capability in Salesforce that helps measure the effectiveness of marketing efforts. The possibilities ...Read More

Like all of us, nonprofit organizations must adapt to economic, political, and societal changes in our world. The latest Nonprofit Trends Report from Salesforce (fifth edition) offers useful insights into the challenges nonprofits are facing today, and which are faring ...Read More

Here at Heller Consulting, we continually keep our eye on trends in technology that impact the nonprofit sector. That includes new products as they emerge on the scene. At last month’s Dreamforce conference, the big Salesforce product announcement was ...Read More

The last few years have accelerated change for every individual and institution. In higher education, colleges and universities were thrown endless hurdles all while balancing how to best support their students and staff. Now, more than ever, technology plays an ...Read More

I recently wrote an article on this blog about what to know if your nonprofit is considering a move from Raiser’s Edge. One point I made is that if you’re wanting to incorporate more customer relationship management (CRM) ...Read More

If your nonprofit uses Pardot (renamed Marketing Cloud Account Engagement earlier this year), you probably know that it’s a powerful marketing automation tool in the Salesforce ecosystem. Salesforce is continually rolling out new features and enhancements for Pardot, making ...Read More

Back in October of last year, we brought you an overview of Apple’s privacy changes in iOS 15 and how they might affect your nonprofit organization. By now, you might be noticing the impact of these changes. Because of the ...Read More

This is a guest blog contribution from iATS Payments As a hard-working nonprofit professional, you’re well aware of how important the right software solutions can be to the success of your fundraising initiatives, marketing campaigns, and other operations. But ...Read More

You likely know the value of collecting data about your donors and other constituents. It helps you better understand your supporters and program recipients so you can improve your marketing, fundraising, and program delivery. But are you gathering and using ...Read More

This post is a guest contribution from Shreya Tragad, Digital Marketing Specialist at InitLive At the height of the COVID-19 pandemic, nonprofits worldwide went virtual when possible. Many organizations chose to take their volunteer programs online as well. Virtual volunteering ...Read More