When you think about highly personalized customer experiences, you might think of companies like Amazon or Netflix. We’re all used to them offering up content and suggestions for “things you might like” based on what they know about you, ...Read More
As a nonprofit professional, you might think of marketing automation as something that for-profit companies do. But today, nonprofits are using it, too.
Commercial organizations have long used powerful marketing automation tools as part of a strategy to track customer ...Read More
Like everyone today, animal shelters are changing how they operate amid the fallout of the COVID-19 pandemic.
Some shelters had already begun setting up pet food pantries for those who struggle to afford to adopt or keep pets; as with ...Read More
Volunteers play a vital role in the success of animal welfare organizations who rely on volunteers to perform mission critical tasks. In addition to some fundraising and administrative opportunities common in nonprofits, those roles can range from exercising or walking ...Read More