Building Relationships with Your Donors During Times of Uncertainty

Kelly Moody has been in the fundraising and advancement world for decades, working for global nonprofits and higher education institutions. Now, as the Vice President of Institutional Advancement for Teachers College, Columbia University, Kelly is thinking about how to best build relationships during times of uncertainty. Her advice? View times of uncertainty as opportunities to better connect with your donors and stakeholders. Focus on building trust in those relationships, and the financial support will follow. In this episode, you'll learn from Kelly and Shane Sugino, The Director of Higher Education at Heller Consulting. We also cover topics including unrestricted donations, how to incorporate DEI principles into your fundraising strategy, and how fundraising is different in nonprofits vs higher education.