Webinar: Engaging Your Donors With Personalized Messages

Webinar: Engaging Your Donors with Personalized Messages

The Salesforce Marketing Cloud, built on the Salesforce1 Platform, is the most powerful 1:1 digital communications and outreach platform. Join Katie Bisbee and Morgan Kazan from DonorsChoose.org, Jenn Smith from Heller Consulting, and John Patton and Lori Freeman from Salesforce for a webinar focused on engaging donors.

Learn how DonorsChoose.org is using Salesforce to send relevant and engaging emails that make an impact, gather insights, and create and publish highly targeted content. We will also cover:

  • The easy-to-use digital marketing interface that creates, targets, sends, and tracks mobile messages and email campaigns
  • Using the powerful capabilities of ExactTarget to reach your organization’s fundraising and acquisition goals
  • Ideas and tactics on how to apply engagement best practices to improve conversions and learn what works best for your online program
  • A demo of the Salesforce Marketing Cloud

The live webinar was on Tuesday, December 16th.

Download the slides

About the author

Team Heller

Heller Consulting has been helping nonprofits establish and improve their communications, fundraising and mission management systems for 18 years. Our distinctive methodology comes from our hands-on experience with the technology AND strategies utilized by today’s successful nonprofits to build rewarding constituent relationships.

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