The Salesforce Marketing Cloud, built on the Salesforce1 Platform, is the most powerful 1:1 digital communications and outreach platform. Join Katie Bisbee and Morgan Kazan from DonorsChoose.org, Jenn Smith from Heller Consulting, and John Patton and Lori Freeman from Salesforce for a webinar focused on engaging donors.
Learn how DonorsChoose.org is using Salesforce to send relevant and engaging emails that make an impact, gather insights, and create and publish highly targeted content. We will also cover:
- The easy-to-use digital marketing interface that creates, targets, sends, and tracks mobile messages and email campaigns
- Using the powerful capabilities of ExactTarget to reach your organization’s fundraising and acquisition goals
- Ideas and tactics on how to apply engagement best practices to improve conversions and learn what works best for your online program
- A demo of the Salesforce Marketing Cloud
The live webinar was on Tuesday, December 16th.
Download the slides