Dreamforce 2015 Survival Guide

Dreamforce Survival Guide

The more you hang out with Salesforce people, the more you notice how much pride they show when telling how many times they’ve been to Dreamforce. There’s good reason for this, too– it’s a wild, magical, and overwhelming ball of surging energy that takes a focused effort to make the most of. The ones who have gone multiple times are starting to work out the secret steps that get them through, but the newbies often struggle in the first day. I know I did.

To help get things started smoothly, we’ve come up with a Dreamforce Foundation Zone Survival guide to help you with the basics that will keep you going, from coffee, to wifi, to the Dreamforce app. Below you should know about attending Dreamforce, and is especially for those nonprofits who will be spending a lot of their time in the Foundation Zone located in the Marriott Marquis right next to Moscone!


Looking for a specific answer? Click any of the topics below to jump to that section:
Transportation, including bikes and Dreamforce Shuttles
Places to find Wifi
#DF15 Wifi Password
Dreamforce apps for iOS and Android
Coffee Shops near the Foundation Zone
Breakfast Spots
Happy Hour Places
Watch Dreamforce Online
Foundation Zone
Co-Working Spots

Foundation Zone

Marriott Marquis Hotel
This year the Salesforce Foundation Zone can be found at the Marriott Marquis. Click here for the Google Map so you can get there with ease.

DF15 Grounds Map

Heller Consulting can be found at booth #10 in the Foundation Zone. We’re coming prepared with new papers on Marketing Automation and the Nonprofit Starter Pack, earplugs to save your ears from ringing after the Gala and parties, and hand sanitizer so you don’t take home the dreaded Dreamforce plague!
Heller Hand Sanitizer at DreamforceHeller Ear Plugs




Need an afternoon pick-me-up? Or prefer espresso to drip coffee served at the conference? There are about 10 Starbucks within a 3 block radius of the Marriott Marquis. Here’s a link to them all on Google Maps. They also have free wifi if you need to take a break and answer some emails.

Coffee Shops
Not a fan of Starbucks, but need a coffee fix? There’s also Coffee Bean & Tea Leaf, Peet’s Coffee & Tea, and Blue Bottle if you need to stretch your legs and want to take a walk down Mission street. Here’s a link to a Google Map with those options, as well as a few other boutique coffee shops that are within walking distance.

Dreamforce Apps

The Dreamforce apps are available for both iOS devices and Android and allow you to view the schedule and plan your day. Remember to get to sessions early as they can fill up fast!



Breakfast at Dreamforce

Dreamforce provides both Breakfast and Lunch for all Dreamforce Attendees and is served in the Yerba Buena Gardens and at all Campus hotels. Breakfast is usually served from either 7:00am – 8:30am or from 7:30am to 9:00am, so plan accordingly.

Restaurants for Breakfast
Miss those hours or just want to get breakfast on your own, or even with clients and co-workers? Here’s some spots that we’d recommend:

Dottie’s True Blue Café at 28 6th St. After reading their menu and you’ll see why this place is at the top of our list. Not convinced?
Here’s a sample of their breakfast menu from photo’s on Yelp.

Just 8 blocks away from the Marriott is Brenda’s French Soul Food at 652 Polk St, where they serve favorites like Beignets and grits until 3 pm! Check out their full menu on their website or take a look at these pictures of Brenda’s Soul Food on Yelp will make your stomach growl.

Another breakfast option is Sears Fine Food at 439 Powell St. They have Swedish pancakes and hashbrowns on their menu that look delicious! See photos from Yelp here.

Looking for something else? Here’s a Google Map of breakfast places near the Mariott Marquis.

Lunch or Happy Hour after Dreamforce

Lunch at Dreamforce
Dreamforce provides both Breakfast and Lunch for all Dreamforce Attendees and is served in the Yerba Buena Gardens and at all Campus hotels. Lunch will be served from 11:30 AM – 1:30 PM every day.

Great Happy Hour Places
Want a place after Dreamforce for a snack and something to drink?

ThirstyBear Brewing Company at 661 Howard St has everything from organic beer to grass-fed burgers, cheese plates to pair with beer and more. Check out their menu for their full food and drink options.

Want to unwind with a glass of wine, or a flight? Head over to First Crush at 101 Cyril Magnin St for appetizers and a wide variety of wine. Their menu has a wide variety of flights available, but more may be available when you get there.


Dedicated Work Areas
Need somewhere with a better internet connection than your hotel room, but a bit more dedicated than Starbucks to get some work done? There are a few co-working options close to the Marriott Marquis:

NextSpace Coworking in Union Square at 1 Hallidie Plaza is one option, and you can find out more details on their website.

Hub SoMa at 901 Mission St #105 has meeting rooms equipped to hold you and plenty of your coworkers as well. Visit their site for reservations and more information.

Another great option is Galvanize located at 543 Howard St. Check out their website for more details.


Having issues connecting to your hotel wifi?
Is your cell service lacking?
Need to check your email?
Do you have Comcast/Xfinity? If you have Comcast/Xfinity you can easily connect to wifi hotspots using your cell phone and tablets! Find out more details on the Xfinity’s website.
Don’t have Comcast and still need to check your email? Here’s a list of free hotspots near the Foundation Zone.

Dreamforce Wifi Password

In the sessions at Moscone, to connect to the wifi available, use the password Dreamforce15.


Uber is a great way to get around San Francisco while you’re in town, just be sure they aren’t on surge pricing, otherwise your Uber may be uber expensive!

Hotel Shuttle
If you registered early enough and are staying at a hotel booked through Dreamforce, then there are shuttles daily from your hotel to Moscone. These shuttles should come ever 15-20 minutes during peak hours the whole week.

DF15 Walking Distance Matrix

Bike Share

Bay Area Bike Share
Want to get some fresh air and exercise? Rent a bike from a Bay Area Bike Share as they have three stations within a block of the Marriott and Moscone Center.

Watch Dreamforce Online

Not attending Dreamforce, but want to keep up with the keynote sessions and more? You can follow along on Twitter with the hashtag #DF15, and you can also watch some of the sessions via Salesforce.com/live.

Didn’t see an answer to a question you have? Tweet at us, @TeamHeller and we’ll do our best to find the answer for you so you can have a great Dreamforce!

About the author

Team Heller

Heller Consulting has been helping nonprofits establish and improve their communications, fundraising and mission management systems since 1996. Our distinctive methodology comes from our hands-on experience with the technology AND strategies utilized by today’s successful nonprofits to build rewarding constituent relationships.

Copyright © 2018 Heller Consulting.