If you are already on Salesforce and you’re looking to make small improvements, streamlining might be the right option for you. When discussing streamlining, we are referring to a process of optimizing or improving your current system. There is ...Read More

There are many reasons your nonprofit might be considering a change to a new constituent relationship management (CRM) system. Maybe your current CRM vendor is pushing you to upgrade to a new version of the system. Or, perhaps your old ...Read More

In the midst of the COVID-19 crisis, nonprofits everywhere are expecting radical shifts in strategy, revenue, and day-to-day operations. Because of this, many organizations are worried about staying afloat and coming out the other side.  That’s why it’s ...Read More

When you think about highly personalized customer experiences, you might think of companies like Amazon or Netflix. We’re all used to them offering up content and suggestions for “things you might like” based on what they know about you, ...Read More

Gaining buy in for new CRM technology across multiple departments challenges even the nimblest organizations. For food banks, the needs and interests of program staff and the fundraising department require careful consideration, especially in cases where not everyone agrees on ...Read More

Every nonprofit leader should be ensuring that their organization understands the importance of digital accessibility and taking action to put those principles into place. Sometimes achieving digital accessibility can be challenging – such as when it requires updating an obsolete system ...Read More

As a nonprofit professional, you might think of marketing automation as something that for-profit companies do. But today, nonprofits are using it, too. Commercial organizations have long used powerful marketing automation tools as part of a strategy to track customer ...Read More

Like everyone today, animal shelters are changing how they operate amid the fallout of the COVID-19 pandemic. Some shelters had already begun setting up pet food pantries for those who struggle to afford to adopt or keep pets; as with ...Read More

This isn’t a post about nonprofit technology that you typically see on this blog. However, Heller Consulting is doing something we’re proud to be a part of, and we felt inspired to share it here. It’s around ...Read More

During these turbulent times, many of our nonprofit clients are re-prioritizing their investments, focusing on marketing automation to quickly ramp up fundraising and improve results. They’re getting up and running (and comfortable using) Pardot, a powerful marketing automation solution, ...Read More