How nonprofit tech leaders facilitate modern fundraising
Development teams are increasingly looking for more functionality from their CRM systems to support a variety of fundraising strategies and enhance donor engagement. Nonprofit tech leaders are charged with balancing the needs of a modern, hungry fundraising operation with the functions and constraints of their technology stack.
Here are some new needs we hear from our fundraiser partners:
1. Year-round giving
Fundraisers want CRM systems that support year-round campaign features like recurring donation options, automated reminders for donors, and the ability to track and report on ongoing giving trends, as well as the ability to send automated thank-you letters.
2. Membership and subscription models
Many nonprofits are moving to subscription models to more frequently engage donors, providing a predictable revenue stream. Fundraisers need CRM systems that can manage memberships, track subscription renewals, and offer tiered benefits based on membership levels.
3. Peer-to-peer fundraising
Development teams want CRM systems that facilitate peer-to-peer campaigns by providing tools for supporters to create their own fundraising pages, track their progress, and share their efforts on social media. This approach can significantly expand your reach and donor base, but it can mean a lot of CRM configuration, with multi-level account management and communication tools that the supporters can manage themselves.
4. Donor segmentation and personalization
Fundraisers need CRM systems that allow them to segment donors based on their giving history, interests, and engagement levels, and to send targeted messages that resonate with each group. Read more in our guide, Reimagining Engagement: How the Right CRM Transforms Donor Relations.
5. Analytics and reporting
Data-driven decision-making is crucial for successful fundraising. Fundraisers want CRM systems that provide robust analytics and reporting capabilities. This includes real-time dashboards, customizable reports, and insights into donor behavior and campaign performance. These tools help fundraisers measure the effectiveness of their strategies and make informed adjustments.
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