Lyndal Cairns, Author at Heller Consulting

Case Studies

HealthPartners case study

CRM roadmap and technology strategy case study of a nonprofit and healthcare foundation, HealthPartners. Read the nonprofit technology story.

Lyndal Cairns December 5, 2023

A person in a grey shirt sits with their head lowered, looking upset, while another person in a white coat gently places a comforting hand on their shoulder.

Data & AI

The Salvation Army Western Territory database planning

The Salvation Army Western Territory Database Planning This Salvation Army organization spans thirteen states in the west of the US, including Alaska, Hawaii, and the Pacific Islands. Each year, it serves more than 2.5 million people in programs including emergency food, shelter, disaster relief, and rehabilitation services. The group is dedicated to meeting human needs

Lyndal Cairns November 9, 2023

A smiling grocery store worker in a green apron hands a paper bag full of groceries to a customer. A child stands nearby at the checkout counter.

Technology Strategy

Alameda County Community Food Bank

Alameda County Community Food Bank Technology Strategy and Partnership For more than 35 years, Alameda County Community Food Bank (ACCFB) has passionately pursued a hunger-free community. Their vision: a community in which children, adults, and seniors of Alameda County, California do not worry about where their next meal is coming from. Challenge: Building a thoughtful

Lyndal Cairns November 8, 2023

A iridescent green and blue hummingbird hovers near a cluster of bright pink tubular flowers, feeding with its beak. The background is softly blurred in warm tones.

Case Studies

Environmental Defense Fund NPSP Implementation

Environmental Defense Fund successfully migrated from Luminate CRM to Salesforce NPSP in just 14 months with Heller Consulting, overcoming a tight deadline and complex data challenges.

Lyndal Cairns December 1, 2022

A person smiling while writing on an orange sticky note attached to a glass wall, surrounded by other orange and white sticky notes, with a smartwatch on their wrist.

Video Landing Page

Costs and Benefits of a New Nonprofit CRM

Thinking about a new CRM for your nonprofit? This 20-minute video walks you through how to evaluate options and costs.

Lyndal Cairns November 15, 2021

CRM

How to Prepare Your Data for a CRM Implementation

Moving to a new customer relationship management (CRM) system is an exciting time for your nonprofit. A new CRM system can help your entire organization work more efficiently, manage constituent relationships more effectively, and use more accurate reporting to drive better decision making. Reaching this CRM paradise starts with a great system implementation. And one

Lyndal Cairns January 26, 2021

Close-up of a vintage world map with red push pins connected by red string, marking various locations across North America, Europe, and surrounding regions.

Video Landing Page

Marketing Automation Strategies for Nonprofit Success

Heller Consulting experts explain how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them.

Lyndal Cairns September 22, 2020

A young girl in a purple shirt leans over the edge of a pool, gently touching the mouth of a dolphin near the water’s surface on a sunny day.

Case Studies

Make-A-Wish Case Study

Founded in 1980, Make-A-Wish works tirelessly to grant the wish of every child diagnosed with a critical illness. This one belief guides the organization and with the support of tens of thousands of volunteers, donors and supporters, a wish is granted every 34 minutes. The Challenge One of the challenges Make-A-Wish faced was a basic

Lyndal Cairns January 29, 2020

A yellow Labrador wearing a green backpack sits on a sidewalk near a crosswalk, looking alert with its mouth open and tongue out. The dog is leashed and there are trees and buildings in the background.

Case Studies

Guide Dogs for the Blind CRM Roadmap and Implementation Case Study

Guide Dogs for the Blind CRM Roadmap and Implementation Case Study Since 1942, Guide Dogs for the Blind has been creating partnerships among people, dogs, and communities. With exceptional client services and a robust network of instructors, puppy foster families, donors, and volunteers, the nonprofit prepares highly qualified guide dogs to serve and empower individuals

Lyndal Cairns November 4, 2019

CRM

A New Reality: Integrating The Raiser’s Edge and Salesforce

Over the years, we’ve seen a lot of technological innovation that really changed the way nonprofits approached their work. Raiser’s Edge 7 brought unprecedented sophistication to (and established new standards for) fundraising data management when it first came out. Peer-to-peer fundraising was changed forever by Convio. Salesforce’s entry into the sector pushed everyone to think

Lyndal Cairns September 8, 2017