The Food Bank’s Guide to Optimizing CRM Technology to Meet a Growing Demand for Services
When COVID-19 hit, food banks saw a near-immediate surge in demand for services. In the COVID-19 era, more than 82% of U.S. food banks are now serving more people than they were last year, with an average increase of 50%, according to a June 2020 survey by hunger relief organization Feeding America.
Changing the way food banks operate
Food banks have had to quickly change how they work — meeting a higher demand for services while minimizing person-to-person contact, and often with fewer volunteers. Some have changed their models from self-selection to grab-and-go services. Some have instituted new drive-through pickups as an alternative to walk-in pickups. Others have begun to offer home delivery.
But now, as demand levels out at new highs, the questions for food banks become these: How do you sustain services to meet this higher level of demand? How do you keep new donors engaged and build a sustainable base of support to see you through these changing times? How can you re-tool so you can meet today’s challenges and are prepared to expand programs quickly to meet future unforeseen needs? What technologies are out there to assist you?
Your Guide to Food Bank CRM Technology
Heller Consulting is working with some of the greatest food banks in the country, and our team is seeing a bright spot in these challenging times. There are great opportunities today to optimize your technology systems to continue to meet demand and deliver on your mission.
Download the guide today to learn how your food bank can optimize your current technology, meet today’s demand for services, and prepare your technology foundation for the future.