A Look at the Evolving World of CRM through the Lens of Fundraising Best Practices

In the last few years, charitable giving has changed in fundamental ways — and so have the constituent relationship management (CRM) tools charitable organizations use to manage their fundraising processes.

As we explain in our newest Executive Guide, many of yesterday’s CRM leaders are enhancing their products, while new players are popping up almost daily. For charitable organizations, determining what, if any, changes they need to make to their fundraising technology can be a confusing, high-stakes decision.

In our free Guide, you’ll learn how vendors old and new are developing and refining CRM products to help better attract donors, improve campaign impact, and deepen relationships with individual contributors. Our CRM experts share actionable insights on:

  • The evolving CRM marketplace
  • Common CRM pitfalls, and how to avoid them
  • Donors’ changing preferences and patterns for giving
  • Special considerations for direct mail operations

Download A Look at the Evolving World of CRM through the Lens of Fundraising Best Practices today!

 

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