classy Archives - Heller Consulting

A broken pink piggy bank with gold coins spilling out onto a gray surface. The piggy bank is cracked open, and coins are visible both inside and outside the broken pieces.

Technology Strategy

GoFundMe created a page for my nonprofit—what should I do?

Fundraising platform GoFundMe Pro recently created donation landing pages for millions of American nonprofits without their permission, causing widespread concern. The pages are professionally designed and include the nonprofit’s EIN, logo, and bio. Many nonprofits are concerned that the GoFundMe Pro landing pages could: Confuse or alienate donors, Undermine the marketing effort they have put

Lyndal Cairns October 21, 2025

GoFundMe created a page for my nonprofit—what should I do?

Classy rebrands as GoFundMe Pro, leverages peer-to-peer tools