As a nonprofit professional, you might think of marketing automation as something that for-profit companies do. But today, nonprofits are using it, too. Commercial organizations have long used powerful marketing automation tools as part of a strategy to track customer ...Read More
Like everyone today, animal shelters are changing how they operate amid the fallout of the COVID-19 pandemic. Some shelters had already begun setting up pet food pantries for those who struggle to afford to adopt or keep pets; as with ...Read More
This isn’t a post about nonprofit technology that you typically see on this blog. However, Heller Consulting is doing something we’re proud to be a part of, and we felt inspired to share it here. It’s around ...Read More
During these turbulent times, many of our nonprofit clients are re-prioritizing their investments, focusing on marketing automation to quickly ramp up fundraising and improve results. They’re getting up and running (and comfortable using) Pardot, a powerful marketing automation solution, ...Read More
“What’s our new normal?” and “What technology will we need?” This is what we are hearing after most nonprofits quickly implemented or improvised solutions to support fundraising, programs, remote working, volunteers, and more. Now, they’re assessing the longer-term ...Read More
Microsoft has been talking a lot lately about their Common Data Model as it relates to their solutions for nonprofits. The Common Data Model provides a framework for defining and storing data that can be accessed by multiple tools and ...Read More
Peer-to-peer fundraising has exploded in popularity the last several years, and an increasing number of nonprofits are working the method into their annual fundraising calendars. The fundraising style, which involves equipping individual participants to raise money on behalf of a ...Read More
We’d like to go ahead and save your organization some precious time. Even if you don’t see an urgent need for technology change today and are “doing just fine” meeting your goals with tools in place, you need ...Read More
Before the Coronavirus swept through the country and millions were left unemployed, a typical giveaway for San Antonio Food Bank would serve 200 families with the help of 20 volunteers. Leading up to a giveaway at the Alamodome on Friday, April 17, they ...Read More
As your nonprofit’s circumstances continue to evolve, we want to make sure you are aware of the latest offerings from the largest technology vendors to nonprofits. In an update to our post of March 20, what follows is a summary ...Read More