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Marketing Automation Technology & Strategies for Nonprofits

Marketing automation tools are a powerful asset in any technology ecosystem. When paired with effective strategies, nonprofits are finding success by raising more funds, streamlining program operations, and deeply connecting with donors in a personalized way.

Whether you are considering implementing a new marketing automation tool or are looking for fresh ideas on how to tap into the capabilities of your existing technology, this webinar will highlight how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them.

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What you'll learn

  • How to evaluate marketing automation tools
  • Strategies for making the most of marketing automation technology
  • Stories from nonprofits like yours who have made a greater impact because of their effective use of marketing automation

 

Speakers:

  • Jett Winders, Director of Business Development, Heller Consulting
  • Taylor Shanklin, Vice President, Growth, Firefly Partners

 

A video call shows a man and woman in separate frames. The main slide features a Venn diagram labeled “Factors to evaluate tools,” ideal for discussing marketing automation strategies video, covering Staffing, Cost, Compliance & Security, and more.

Author

  • A woman with curly brown hair and glasses smiles at the camera. She is wearing a mustard yellow jacket over a black top, standing in front of a dark gray background.
    Director of Marketing

    Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller’s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.

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