Catherine Moore

Senior Strategist

Catherine has served the nonprofit sector for over 20 years, defining and guiding the strategic pathway for technology, marketing, and fundraising at the Canadian Cancer Society and others. She is skilled at understanding and addressing the human concerns that arise during a project as well as the technical challenges that any system transition will bring. Outside of her professional life, Catherine is passionate about STEM education for children and enjoys the privilege of mentoring other women and young professionals.


  • CQ® Professional Certified Change Leader
  • Prosci-certified Change Practitioner
  • Certified Change Management Practitioner
  • Salesforce-certified Administrator
  • Salesforce-certified Advanced Administrator
  • Salesforce-certified Platform App Builder
  • Salesforce-certified Platform Developer 1
  • Salesforce-certified Pardot Specialist
  • Salesforce-certified Community Cloud Consultant
  • Salesforce-certified Marketing Cloud Email Specialist
  • Salesforce-certified Marketing Cloud Social Specialist
  • Salesforce-certified Marketing Cloud Consultant
  • Salesforce-certified Nonprofit Cloud Consultant
  • Salesforce-certified Pardot Consultant


  • M.S., Communications, Boston University
  • M.B.A., Boston University
  • B.A., Psychology, Queen’s University


  • Spending time with her nephews and godchildren
  • Adventure travel and travel photography (she’s visited all 7 continents!)