Catherine Moore

Digital Transformation Practice Lead

Catherine has served the nonprofit sector for over 20 years, defining and guiding the strategic pathway for technology, digital transformation, marketing, and fundraising at the Canadian Cancer Society and others. She is skilled at understanding and addressing the human concerns that arise during a project as well as the technical challenges that any system transition will bring. A certified change expert, Catherine is committed to bringing the latest change management techniques to nonprofit projects. She is a member of the White Paper committee for the Association of Change Management Professionals (ACMP) and is a frequent speaker at nonprofit conferences and a guest on nonprofit-specific podcasts. Outside of her professional life, Catherine is passionate about STEM education for children and enjoys the privilege of mentoring other women and young professionals.


  • CQ® Professional Certified Change Leader
  • Prosci-certified Change Practitioner
  • Certified Change Management Practitioner
  • Salesforce-certified Administrator
  • Salesforce-certified Advanced Administrator
  • Salesforce-certified Platform App Builder
  • Salesforce-certified Platform Developer 1
  • Salesforce-certified Pardot Specialist
  • Salesforce-certified Experience Cloud Consultant
  • Salesforce-certified Marketing Cloud Email Specialist
  • Salesforce-certified Marketing Cloud Social Specialist
  • Salesforce-certified Marketing Cloud Consultant
  • Salesforce-certified Nonprofit Cloud Consultant
  • Salesforce-certified Pardot Consultant
  • Hubspot Marketing Software Certificate
  • Pardot Business Unit Accredited Professional


  • M.S., Communications, Boston University
  • M.B.A., Boston University
  • B.A., Psychology, Queen’s University


  • Spending time with her nephews and godchildren
  • Adventure travel and travel photography (she’s visited all 7 continents!)