Catherine Moore

Business Lead, Microsoft and Digital Practices

Catherine has served the nonprofit sector for over 20 years, defining and guiding the strategic pathway for technology, digital transformation, marketing, and fundraising at the Canadian Cancer Society and others. She is skilled at understanding and addressing the human concerns that arise during a project as well as the technical challenges that any system transition will bring. A certified change expert, Catherine is committed to bringing the latest change management techniques to nonprofit projects. She is a member of the White Paper committee for the Association of Change Management Professionals (ACMP) and is a frequent speaker at nonprofit conferences and a guest on nonprofit-specific podcasts. Outside of her professional life, Catherine is passionate about STEM education for children and enjoys the privilege of mentoring other women and young professionals.

Certifications

Change Management:

• CQ® Professional Certified Change Leader
• Prosci-certified Change Practitioner
• Certified Change Management Practitioner

Microsoft:

• Dynamics 365 Fundamentals CRM
• Power Platform Fundamentals
• Dynamics 365 Marketing Functional Consultant Associate
• Catalyst Training

Salesforce:

• Administrator
• Advanced Administrator
• Platform App Builder
• Pardot Specialist
• Experience Cloud Consultant
• Marketing Cloud Email Specialist
• Marketing Cloud Consultant
• Nonprofit Cloud Consultant
• Pardot Consultant
• Pardot Business Unit Accredited Professional

HubSpot:

• Marketing Software Certificate

Education

• M.S., Communications, Boston University
• M.B.A., Boston University
• B.A., Psychology, Queen’s University

Interests

• Spending time with her nephews and godchildren
• Adventure travel and travel photography (she’s visited all 7 continents!)

Thought Leadership

• Pivoting during COVID: Canadian Cancer Society’s Creative Use of Salesforce

https://www.youtube.com/watch?v=yKs1LEPvK5s

• Guest on the Responsive Fundraising podcast