Many nonprofit leaders have heard about Data 360 and are trying to map it mentally onto what they already know about Salesforce. That’s where the confusion usually starts. Data 360, formerly called Salesforce Data Cloud, isn’t just another object model or add‑on. It doesn’t behave like core Salesforce data, and it doesn’t solve problems on its own. What it does offer nonprofits, when implemented well, is something they’ve struggled to achieve for years: a
