Fall in Love With Your CRM Again

When your fundraising platform no longer meets your needs, it might seem like time to switch. But with today’s interoperable tools, nonprofits can often achieve their goals by customizing their existing CRM. In this video, Heller Consulting’s Paige Deegan speaks with development ops leaders from Kennedy Krieger Institute about their strategic journey to enhance Raiser’s Edge using Microsoft’s Power Platform.

AVP of Philanthropy Operations Emily Finton and Director of Donor Services Jennifer Abel share how they streamlined data strategy, improved donor engagement, and transformed their CRM into a self-service tool for gift officers. Viewers will gain a practical case study and clear first steps for any major tech initiative.

A person smiling while writing on an orange sticky note attached to a glass wall, surrounded by other orange and white sticky notes, with a smartwatch on their wrist.

Watch the Video

What you'll learn

  • How Kennedy Krieger Institute extended Raiser’s Edge NXT using Microsoft Power Platform and PowerBI to improve donor engagement and real-time reporting.
  • The strategic decision-making process behind choosing to enhance an existing CRM rather than migrating to a new system.
  • Practical insights into CRM integration, dashboard adoption, and cross-departmental collaboration for fundraising success.
A presentation slide reads What approach did the Institute decide to take? with a honeycomb pattern on the right. Three women appear in video call windows, discussing how Raisers Edge NXT extended with Power BI tools shaped their strategy.
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