Pardot

Nonprofits rely on the connections they build with their constituents. Effective marketing and fundraising to sustain those connections in our changing world require communicating with constituents with personal and timely messages. That’s why Heller Consulting has developed two services offering to help organizations meet their urgent fundraising and marketing needs.

Optimization & Enablement – Already have Pardot? Make sure this powerful marketing automation tool is set up in a way that allows your staff to work efficiently and implement effective communication strategies. In this six week engagement, your team will work hand-in-hand with a Pardot expert to optimize your current system and establish best practices for ongoing management by your staff. Our consulting hours are flexible and will focus on where they can have the greatest impact such as:

  • Segmentation
  • Configure Welcome Series and Nurture Campaigns
  • Ensure proper data integration
  • Spot training to empower staff
  • Scoring and Automations

Flash Implementation –  If your marketing tool isn’t meeting your needs and you need to make a switch, we can tailor an implementation to your organization that gets your team up and running in as short a time possible. We’ll meet with your staff to develop a prioritized timeline of activities so that you can start making an impact on your communication, segmentation, and integration as quickly as possible. Our implementation can be full-service, or we can work as a strategic and technical advisor to your team to support them in implementation while minimizing expense. With Pardot in place, you’ll start seeing these key benefits:

  • More personalized communications
  • Reduced staff time to implement campaign
  • In-depth constituent tracking
  • Ability to calculate ROI on digital marketing activities
  • Improved data integration

For more on Pardot, download our free toolkit: Scale Up Your Fundraising – Now