Email Marketing

One of the most effective workhorses of the nonprofit communication toolset is still the well-executed email campaign. And while the basic email format hasn’t changed much, the tools and techniques that create the most return and value have greatly evolved over the last few years. A/B testing tools, marketing automation, and dynamic ask arrays are all options that can dramatically transform your online direct marketing. Heller’s experts can help you:

  • Select and implement email marketing tools that match your organization’s needs
  • Develop measurable email marketing, advocacy, and fundraising campaign strategies
  • Integrate your email strategy with your CRM to enable targeted campaigns and accurate reporting

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