Since its founding in 2012, #GivingTuesday has quickly become the kickoff event of the end of year charitable season. Following the long time shopping hullabaloo of Black Friday and Cyber Monday, this one day event has established itself as an effective social reminder that charitable organizations need our help to continue their vital missions. Who will you support this year?
What is #GivingTuesday?
If you aren’t familar with #GivingTuesday yet, you should learn more about it. Established by a group of social media influencers and supporting partners, #GivingTuesday strives to leverage the power of social networks and community collaboration to remind and inspire all of us to step up and provide support to the causes we believe in. By creating a common hashtag for the day, opportunities for small and large acts of kindness can be amplified into the community letting us all see the need of organizations and how many people around us are willing to give in support. Find out more about the history and impact of #GivingTuesday on their site and be sure to check if causes you support have a specific event.
Is your organization planning a #GivingTuesday event?
If you organization is already planning an event this year, be sure to let the #GivingTuesday crew know so they can help extend your reach into the giving community. With tens of thousands of Twitter followers and an even larger Facebook audience, you can get your message to a brand new supportive audience. Check their schedule here, and follow their accounts to see updated announcements and results throughout the day.
For those who haven’t yet embraced #GivingTuesday, be sure to pay attention to how other nonprofits participate this year, and consider how your organization can participate in the future. Here’s a quick outline of some of the benefits put together by the GivingTuesday.org team. From building momentum for your end of year push to encouraging a culture of philanthropy in our community, it’s an effective way to help raise awareness of your organization leading into essential year-end fundraising.
Who are you supporting?
Let us know about the causes you care about in the comments below or through our Twitter feed. We’ll help spread the word with you.
If you have questions about #GivingTuesday and how your organization can increase their fundraising by taking advantage of this community day of giving, please contact us. We’ve worked with many organizations to help them plan for their events, activate their constituents to participate, and extend their message into the wider community.