Email has been one of the most reliable and effective tools for nonprofit communications and fundraising, and there is an even brighter future on the horizon with the availability of integrated email marketing automation systems. It’s important to understand that while automated systems have many features, it takes detailed planning achieve their full potential.
Heller Digital has been working with marketing automation systems for years and has a clear process for getting organizations established with new tools and running successful automated marketing. Our consultants have Salesforce Marketing Cloud Email and Social Specialist certifications, and we have extensive platform experience with alternative digital engagement platforms such as Convio Luminate Online. Our unique experience and solid understanding of the legacy systems allow us to provide efficient migration to Salesforce Marketing Cloud. We can help:
- Initiate – Initial implementations and successfully getting started with Marketing Cloud
- Manage – Ongoing implementation services for Marketing Cloud users
- Engage – Strategy, campaign and content development to reach your fundraising and marketing goals
We also provide direct response marketing and fundraising expertise to clients seeking to use digital tools and marketing strategy to:
- Acquire email leads and social followers
- Run creative campaigns to engage audiences
- Convert acquisition leads into long-term donors
Read more about marketing automation and how it can help you in the resources below, or contact us to discuss your engagement needs.
To help nonprofits understand marketing automation, how to utilize it strategically, and how to get started, Heller Digital interviewed many trail blazing nonprofit organizations like DonorsChoose.org, Sierra Club, Greenbelt Alliance to find out what they have already learned. We’ve assembled their experiences and insights into this paper to help guide nonprofits as they move toward this increasingly necessary combination of strategy and tools.
Creating a robust and effective Engagement Strategy is one of the most effective ways to create richer and more rewarding relationships with your constituents, and an important first step toward developing an organizational CRM road map for the future.