The Doris Day Animal League came to Heller in 2014 seeking a partner who could help kick-start their first ever attempt at starting an online direct response fundraising and acquisition program. At the start of our work together, DDAL had about 5,000 email addresses – all acquired through direct mail, but who had never been emailed or communicated with via digital channels.
The Heller Digital team kicked off a website redesign and developed a multi-channel list growth plan, including import of email opt-ins, paid acquisition, and social media and advocacy campaigns. With that foundation, Heller Digital developed an annual strategic roadmap and then managed tactical execution from content and copy development, to community management, implementation, and reporting and launched their new website, their Facebook and Twitter profiles and their email marketing program.
- 720% email list size growth
- 28.5% online fundraising growth from engagement mid-point to close
- Gained 1,515 Facebook likes and 421 Twitter followers