Catherine enjoys enabling business transformation through human, technical and business process innovation. With over 15 years in the nonprofit sector, Catherine has experience setting strategic direction in technology, marketing and fundraising. Most recently, Catherine championed innovation within the Canadian Cancer Society at the national, provincial and local levels as a senior leader. She led change as a catalyst and by continually seeking and leveraging new and emerging technologies to facilitate deeper engagement with the Society’s constituents while transforming business processes for efficiency. After developing a comprehensive engagement strategy for the Society’s Saskatchewan Division, Catherine led the Salesforce and Luminate implementation to support that strategy. Leveraging Salesforce as a platform, the Society was able to transform its operations by leveraging Sales, Service, Marketing and Community Clouds, as well as a diverse set of apps from the Salesforce App Exchange.
A passionate advocate in the fight against colon cancer, Catherine got her introduction to the non-profit section as a founding member of the Colon Cancer Alliance. Together with a group of 40 advocates from around the globe, Catherine leveraged technology to start a movement, and the first colorectal cancer specific non-profit was born. Prior to working with the Society, Catherine worked in the broadcast industry in the US and Canada after receiving her MBA and MS in communications from Boston University and a BA (Honours) in Psychology from Queen’s University.
Outside of her professional life, Catherine is passionate about STEM education for children and enjoys the privilege of mentoring other women and young professionals, loves spending time with her nephews and God children, enjoys adventure travel and travel photography, and considers herself incredibly fortunate to have visited all seven continents.