Author - Catherine Moore

1
Recognizing Resistance to Change
2
Integrated Cross-Channel Marketing for Nonprofits is Essential
3
Change Management as a Client and a Consultant
4
Lessons in Change Management: Deep Listening is Essential

Recognizing Resistance to Change

change-management-recognize-avoid-resistance

It’s somewhat commonly known that a large portion of change initiatives, including technology-based initatives, fail. While the percentage varies by study, it’s high – about 70%. We are living in an age of technical and social disruption – and today’s nonprofits are challenged to evolve through that disruption successful while stewarding donor dollars effectively. The Chicago Council on Global Affairs experienced this disruption first-hand, and worked together as a team to overcome the challenges they faced.

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Integrated Cross-Channel Marketing for Nonprofits is Essential

integrated-cross-channel-marketing-nonprofits

As our world becomes more digitally connected, nonprofit and Higher Ed constituents are faced with an increasing quantity of messages coming from multiple channels. Emails, social feeds, and ads across the internet are all becoming customizable to individual preferences. While ‘being known’ was once a unique customer service experience, constituents have come to expect highly relevant, personalized content and quick, simple interactions with organizations. They receive this from corporate brands, so why should the nonprofit they support be any different? Organizations that deliver an integrated multi-channel experience are already benefiting from the deeper and more rewarding relationships they are building.

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Change Management as a Client and a Consultant

Change-management-client-consultant

I remember hearing often growing up that “Change is the only constant in Life” (Heraclitus). I also remember years ago when my mother said to me “For someone who claims to hate change, you sure seem to embrace it”. More than I was aware at the time, she was totally right. Since then I’ve found that embracing and planning for change is the best way to face it, and I actually do enjoy it. This has worked out well for me since a large component of the work I do is helping organizations manage change during technology transitions. Often overlooked or considered “not essential,” planning effectively for change can often make or break a technology transition initiative. (Read more on change management here)

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Lessons in Change Management: Deep Listening is Essential

lessons-change-management-deep-listening

We often hear that a staggeringly high percentage of change initiatives fail. In fact, about 70%. We are living in an age of technical and social disruption – and today’s nonprofits are challenged to evolve through that disruption. Strong leadership during changes can make the difference between transformational change that can take an organization to the next level and lukewarm success or even failure. Deep listening is a key element to that leadership.

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