When considering the CRM landscape today, it’s important to think about both technology and the context that drives it. Ideally, we’d say that the strategic needs of organizations have driven technological development. While that’s partially true, it remains the case that some organizations allow technology to drive their strategies instead.
Have you ever championed or a led a project to introduce new fundraising technology at your organization, only to have users ask for things to stay exactly the same?
Getting leadership approval and budget in place may seem like the largest hurdles, but a lesser known challenge is ensuring all stakeholders are on board. Ultimately, the success of any technology project lies in whether people adopt and use the tools to improve their work.