Extending an effective CRM with an analytics initiative can be a challenge for any organization. It demands a deep understanding of how the organization works, the processes in place, and the Key Performance Indicators (KPIs) that will guide future decision making. So where do you get started? As with any project there are common barriers to overcome, but with effective planning and effort success is within reach for anyone. It’s not as difficult as it may seem. In the simplest explanation, determine what you want to achieve, and then develop a plan to get there.