Archive - July 13, 2017

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Integrated Cross-Channel Marketing for Nonprofits is Essential

Integrated Cross-Channel Marketing for Nonprofits is Essential

integrated-cross-channel-marketing-nonprofits

As our world becomes more digitally connected, nonprofit and Higher Ed constituents are faced with an increasing quantity of messages coming from multiple channels. Emails, social feeds, and ads across the internet are all becoming customizable to individual preferences. While ‘being known’ was once a unique customer service experience, constituents have come to expect highly relevant, personalized content and quick, simple interactions with organizations. They receive this from corporate brands, so why should the nonprofit they support be any different? Organizations that deliver an integrated multi-channel experience are already benefiting from the deeper and more rewarding relationships they are building.

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