Archive - July 2017

1
Essential Elements: The Project Sponsor
2
What Disruptive Technology Means for Your Nonprofit
3
Reporting Is Not Analytics
4
Webinar: Blackbaud’s CRM Solutions: CRM Options for Enterprise Nonprofits
5
Integrated Cross-Channel Marketing for Nonprofits is Essential
6
Transcript: NPSP: CRM Options for Enterprise Nonprofits
7
Webinar-Flash Class: Managing Change for Success

Essential Elements: The Project Sponsor

essential-elements-project-sponsor

In any successful technology implementation, there is an engaged and active project sponsor. This is the person who is the driving force behind the initiative, leading, sustaining, cajoling, and sometimes dragging the organization through an often challenging process. Depending on the organization culture, they can be the technical lead who is respected for their deep system knowledge, or they can be the relationship wrangler, the person who can easily speak with every team member and department. Regardless of their skills, an effective sponsor, or often a sponsorship team, is someone who is trusted and respected.

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What Disruptive Technology Means for Your Nonprofit

disruptive technology means nonprofits

In the last few years, a prominent theme in the nonprofit technology sector–and the Salesforce space in particular–has been the concept of “disruptive technology”. But what does this really mean, and how does it impact the way nonprofits function and approach technology innovation?

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Reporting Is Not Analytics

reporting-is-not-analytics

Take a moment to read that title again: Reporting Is Not Analytics. We wanted to get that out in the open right away. If you’ve been reading our site, you may have noticed that Heller Consulting works with CRM strategy and technology. You may have also noticed that we share and present at many of the nonprofit events and conferences throughout the year. This means we get to talk to many people in the nonprofit community about CRM, the data an effective CRM contains, and the variety of ways that data can benefit an organization. Once thing we’ve noticed is when we start to talk about analytics, many people happily tell us something like, “Oh yes, analytics are important to us. I get daily reports from this or that department and a weekly summary from these departments, and each quarter we roll everything up into org-wide summary reports.” “That is super!” we say, and then we are compelled to politely clarify, “…but it’s important to understand that reporting is not analytics. Reporting is a form of analytics, but a “light” version as practiced by most organizations.”  It’s the confused looks combined with the next several minutes of the discussion that inspired this post and the ones to follow in the coming months. We hope they help clarify some of the ideas and concepts surrounding analytics and business intelligence.

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Webinar: Blackbaud’s CRM Solutions: CRM Options for Enterprise Nonprofits

Blackbaud-CRM-options-enterprise-nonprofits

For over 30 years, Blackbaud’s CRM solutions have helped nonprofit organizations raise more money and build lifelong support with their constituents. If fact, with over 28,000 active clients, Blackbaud is a household name, with few in the nonprofit industry who haven’t worked with one or more of their products. On August 8, nonprofit experts from Blackbaud will join Heller Consulting in a free webinar to share their solutions designed to power social good.

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Integrated Cross-Channel Marketing for Nonprofits is Essential

integrated-cross-channel-marketing-nonprofits

As our world becomes more digitally connected, nonprofit and Higher Ed constituents are faced with an increasing quantity of messages coming from multiple channels. Emails, social feeds, and ads across the internet are all becoming customizable to individual preferences. While ‘being known’ was once a unique customer service experience, constituents have come to expect highly relevant, personalized content and quick, simple interactions with organizations. They receive this from corporate brands, so why should the nonprofit they support be any different? Organizations that deliver an integrated multi-channel experience are already benefiting from the deeper and more rewarding relationships they are building.

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Transcript: NPSP: CRM Options for Enterprise Nonprofits

On June 27, Salesforce.org and Keith Heller presented the second installment of our CRM Options for Enterprise Nonprofits webinar series, showing the features and benefits of Salesforce.org’s Nonprofit Success Pack. This series is designed to help organizations learn more about today’s CRM solution marketplace. We also hope to help organizations understand and overcome common obstacles preventing them from adopting new technology.

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Webinar-Flash Class: Managing Change for Success

managing-change-for-success

As many as 70% of initiatives that bring change to an organization–often technology transitions–end up failing to achieve their goals. For a nonprofit, this loss of time, effort, and resources can dramatically impact the organization’s ability to deliver its mission. Fortunately, by incorporating effective change management strategies, organizations can greatly increase their chances of success.

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