On May 23, Keith Heller presented the introduction to CRM Options for Enterprise Nonprofits webinar series. This series is designed to help organizations learn more about today’s CRM solution marketplace. We also hope to help organizations understand and overcome common obstacles preventing them from adopting new technology.
In case it isn’t clear from our posts and resources, we’re CRM superfans at Heller Consulting. We’ve lived and breathed donor management and constituent engagement for over two decades, and we’re still fascinated by the strategies and tools that enable stronger relationship building. After years of sharing our experience with our clients, we realized leadership at enterprise nonprofit organizations needed a way to share their own perspectives directly with their peers. With this simple spark, the CRM Innovator Forum was born.
The Salesforce Certified Sales Cloud Consultant credential is a respected achievement in the Salesforce community. More detailed than the Administrator and Advanced Administrator certifications, a Certified Sales Cloud Consultant has proven that they can design applications and interfaces that allow sales and marketing teams to increase their productivity and prove their success. Hellerite Kate Bennet recently earned her Certified Sales Cloud Consultant credential and shares a few tips that helped her along the way.
The Change Management Conference for 2017 will be kicking off Sunday May 21 in New Orleans and is sure to be an even bigger success than last year. Produced by the Association of Change Management Professionals (ACMP), this annual event is the largest gathering of all levels of change practitioners. This year there are six unique content tracks to appeal to a wide array of attendees: Professional Practices, Foundations, Enterprise Capabilities and Leadership, Tools of the Trade, Integrated Disciplines and Partnerships, and Trends and Innovation. Each track of the Change Management Conference is designed to allow attendees to learn, practice, and experiment with new and innovative change management techniques, providing knowledge that can be applied immediately upon return to the office.
Keeping a community of technical professionals in touch and in constant communication can be a daunting task filled with expectations, especially when the community is spread over 160 countries with more than 400,000 members. So when it came time to update their community portal, one organization leveraged the features of Salesforce Community Cloud to give their site an updated look and feel, increase engagement, and streamline management tasks.
Leading organizations have upgraded their CRM systems and are realizing the benefits of effective modern solutions. Other organizations have struggled to overcome the obstacles preventing them from adopting new technology. Fortunately, many common barriers to large technology transitions have been removed, and both the variety of options and strategic transition processes have made it easier for organizations to select and implement an efficient CRM system.
Extending an effective CRM with an analytics initiative can be a challenge for any organization. It demands a deep understanding of how the organization works, the processes in place, and the Key Performance Indicators (KPIs) that will guide future decision making. So where do you get started? As with any project there are common barriers to overcome, but with effective planning and effort success is within reach for anyone. It’s not as difficult as it may seem. In the simplest explanation, determine what you want to achieve, and then develop a plan to get there.