Archive - December 14, 2015

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Volunteers of America
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Doris Day Animal League

Volunteers of America

Doris Day Animal League

The Challenge

The Doris Day Animal League came to Heller in 2014 seeking a partner who could help kick-start their first ever attempt at starting an online direct response fundraising and acquisition program. At the start of our work together, DDAL had about 5,000 email addresses – all acquired through direct mail, but who had never been emailed or communicated with via digital channels.

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