Archive - December 2015

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Case Study: United Way of the Bay Area Communities and More
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Volunteers of America
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Doris Day Animal League

Case Study: United Way of the Bay Area Communities and More

Heller UWBA Case Study United Way of the Bay Area has a wide variety of community programs focused in a ceaseless effort to end the cycle of poverty in San Francisco and the surrounding communities. By combining advocacy and innovative programs, they provide free access to basic needs, jobs and job training, as well as financial education and support services. One of these programs is their youth employment program MatchBridge that helps place young people in jobs and internships that enable work-based learning. The MatchBridge program coaches participants throughout the job search process, exposing them to a variety of career choices and showing first-hand the opportunities that can be open to them when they succeed in school.

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Volunteers of America

Doris Day Animal League

The Challenge

The Doris Day Animal League came to Heller in 2014 seeking a partner who could help kick-start their first ever attempt at starting an online direct response fundraising and acquisition program. At the start of our work together, DDAL had about 5,000 email addresses – all acquired through direct mail, but who had never been emailed or communicated with via digital channels.

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