Archive - September 2015

1
Upgrading to Nonprofit Starter Pack 3
2
2015 AHP Annual International Conference – Heller Consulting
3
Increasing Engagement via Social Media
4
Effective Social Measurement Strategy
5
Marketing Automation for Nonprofits: Starting Off Right
6
Converting One-time Donors to Long-time Constituents

Upgrading to Nonprofit Starter Pack 3

If you are currently running the Nonprofit Starter Pack application for your organization, are you using the most recent version?  You could be eligible for an upgrade to NPSP v3 – which includes load of new features and functionality – all at no cost.

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2015 AHP Annual International Conference – Heller Consulting

AHP Annual International Conference

The 2015 AHP Annual International Conference is taking place in Orlando, Florida from September 29th – October 3rd. Join healthcare professionals from across the country to share ideas, resources, best practices and benchmarks with colleagues. Heller Consulting’s CEO, Keith Heller, will join Sid Mallory from Henderson Mallory Partners to present a session on October 2nd.
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Increasing Engagement via Social Media

Marketing_Cloud_Radian6_SalesforceAs social media channels become increasingly common communication channels, social listening and active engagement skills are quickly becoming more important for every organization. Whether spotting day-to-day trends or addressing crisis situations, organizations that have their social ear to the ground and a communication strategy in place will be better prepared to minimize negative issues and get the most exposure and reach from positive events.

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Effective Social Measurement Strategy

Effective_Social_Measurement_Strategy

While many organizations plan to use (and budget for) more social media efforts in their engagement strategies in the coming year, not as many are prepared to show the benefit and impact of their social media actions. Numbers of followers and favorites are nice to share, but how does that translate into a return on investment to the organization?

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Marketing Automation for Nonprofits: Starting Off Right

Marketing Automation for Nonprofits

Nonprofit supporters are looking for more and more personalized ways to help the missions they love. Powerful marketing automation tools have been available to large commercial organizations for many years, but recently the cost and feature range have become much more appealing to nonprofit organizations who want to deliver uniquely personalized messages. While segmenting mailing lists have gotten us part of the way there, the new batch of marketing automation tools allow for a level of customization closer to the welcome series experience than a general “Group A, Segment C” email blast.

To help nonprofits understand marketing automation, how to utilize it strategically, and how to get started, Heller Digital interviewed many trail blazing nonprofit organizations like DonorsChoose.org, Sierra Club, Greenbelt Alliance and others to find out what they have already learned. From strategies and expectations to tools and technology, leading organizations share insights on how to approach a new marketing automation effort, what to look out for, and how to make the most of this technology. We’ve assembled their experiences and insights into Marketing Automation for Nonprofits: Starting Off Right to help guide nonprofits as they move toward this increasingly necessary combination of strategy and tools.

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Converting One-time Donors to Long-time Constituents

Flash_Moment_Nonprofit_SuccessWhether from a fundraising campaign gone viral or an unfortunate natural disaster, nonprofits occasionally experience what is called a “flash moment” when their awareness skyrockets and they get a flood of support and donations all within a very short time. More common are the smaller flash moments that happen after events, fundraising campaigns, or end-of-year drives where they still get a surge of new donors, just at a more modest scale. For both of these situations, it’s vital to have a plan in place to nurture these new constituents into long-term contributors instead of letting them drift away to other causes.
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