Archive - August 2015

1
NGO Connect Deep Dive Demo
2
Engaging Donors with the Right Story
3
Building Loyalty through Engagement
4
Mobile Giving: Does it matter to your nonprofit?
5
Heller in the Dreamforce Foundation Zone – 2015
6
Dreamforce 2015 Survival Guide
7
A Deep Dive into the Nonprofit Starter Pack
8
Dreamforce 2015
9
Social Snapshot – Bridge Conference 2015

NGO Connect Deep Dive Demo

NGO Connect Deep Dive Demo

NGO Connect is one of the newest options in the Salesforce Foundation’s comprehensive Salesforce for Nonprofits product family. NGO Connect is designed to not only meet your fundraising needs but also enable your CRM strategy and constituent engagement channels.

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Engaging Donors with the Right Story

Marketing Cloud Engagement JourneyIn June, the Salesforce Foundation spoke with Mile High United Way about how they use Salesforce’s Marketing Cloud to increase engagement with their constituents. Nicole Adair, United Way’s Senior Director of Development Operations and Donor Communications shared her insights and perspectives in addressing the very common “retention problem” that so many nonprofits experience.

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Building Loyalty through Engagement

How do you build loyalty with your constituents? Do you have a single interaction point where you can say “this person is now loyal”, or do you have a full engagement flow planned to continually communicate with your audience, building trust and loyalty at each step of their journey with your organization? Every day, more nonprofits are competing for the attention and support of your constituents, so it’s even more important to build a long-term relationship that grows from first interaction through a lifetime of support.

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Mobile Giving: Does it matter to your nonprofit?

MobileCause - Cash In HandFor generations, the most common form of mobile giving was the donation basket at church, a checkout counter, or in front of your favorite store around the holidays. It made perfect sense – ask the public to donate a dollar or drop in their spare change while you have a moment of their attention in front of their peers. Beyond that, there really wasn’t much else. Clearly the world has changed, and the way people live and give has evolved into a much more diverse field of opportunity for fundraisers. There’s an interesting underlying truth that hasn’t changed, though: Effective fundraisers are the ones who make it easy to donate at the moment a constituent is ready to give. At a fundraising event, in the end-of-year email campaign, or during a crisis campaign, the fewer barriers there are for a constituent to be able to act on their desire to help your cause the more revenue you will earn.

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Heller in the Dreamforce Foundation Zone – 2015

Dreamforce Heller Nonprofit Salesforce Foundation

It’s 2015 and Heller Consulting is heading back to Dreamforce again! It’s been a great year for the Salesforce Foundation and we are looking forward to spending time with our partners and clients at #DF15.

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Dreamforce 2015 Survival Guide

Dreamforce Survival Guide

The more you hang out with Salesforce people, the more you notice how much pride they show when telling how many times they’ve been to Dreamforce. There’s good reason for this, too– it’s a wild, magical, and overwhelming ball of surging energy that takes a focused effort to make the most of. The ones who have gone multiple times are starting to work out the secret steps that get them through, but the newbies often struggle in the first day. I know I did.

To help get things started smoothly, we’ve come up with a Dreamforce Foundation Zone Survival guide to help you with the basics that will keep you going, from coffee, to wifi, to the Dreamforce app. Below you should know about attending Dreamforce, and is especially for those nonprofits who will be spending a lot of their time in the Foundation Zone located in the Marriott Marquis right next to Moscone!

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A Deep Dive into the Nonprofit Starter Pack

The Connected Nonprofit - Nonprofit Starter PackSalesforce’s Nonprofit Starter Pack (NPSP) has been adopted as a CRM platform by thousands of nonprofits over the last few years, and more are signing on every week. What is the attraction? With all the options available, why do they choose the Salesforce platform as the base for their fundraising, communication, and mission management technology?

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Dreamforce 2015

Dreamforce Heller Nonprofit Salesforce Foundation

Over 130,000 people are expected to attend Salesforce.com’s spectacular Dreamforce conference this year and Heller Consulting Team will be front and center in the Foundation Zone again. As partners with the Salesforce Foundation, we have a deep understanding of current fundraising and program management strategies and the tools required to implement them in the most effective ways. Join us to discuss your organization’s strategies and goals.

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Social Snapshot – Bridge Conference 2015

Over 1,600 attendees from across the country attended the 2015 Bridge Conference in Washington, D.C. this July. The event had more than 77 sessions featuring integrated marketing and fundraising experts from around the country.

Heller Consulting’s Vice President of Digital Agency, Jenn Smith, had two sessions this year. In the first, she spoke with client Doris Day Animal League on building a strong digital fundraising program starting with only a handful of prospects. For the next, Heller invited the Canadian Cancer Society of Saskatchewan to discuss going beyond conversion to create a better experience for donors.
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