Archive - April 22, 2015

Taking Engagement Seriously: Engagement Strategy and Your CRM

Taking Engagement Seriously: Engagement Strategy and Your CRM

Every day, for-profit and nonprofit organizations alike are discovering that the experiences a customer or constituent has over the long-term will dramatically influence who they choose to buy from, support, and donate to in the future. Creating a robust and effective Engagement Strategy is one of the most effective ways to create richer and more rewarding relationships with your constituents, and an important first step toward developing an organizational CRM road map for the future. While some organizations may give these two steps a cursory treatment, they can have a long-lasting impact on the way your constituents perceive your organization for years to come. To help nonprofits understand the impact this can have, Heller has created the paper Taking Engagement Seriously to explain how to develop an Engagement Strategy, and clarify how it can influence how your organization approaches all of your constituent engagement efforts.

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