Archive - 2015

1
Case Study: United Way of the Bay Area Communities and More
2
Volunteers of America
3
Doris Day Animal League
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Show your support on #GivingTuesday
5
Salesforce’s Pledge 1% – Give Back to Your Community
6
What Nonprofit Admins Need to Know About Salesforce Lightning
7
Upgrading to Nonprofit Starter Pack 3
8
2015 AHP Annual International Conference – Heller Consulting
9
Increasing Engagement via Social Media
10
Effective Social Measurement Strategy

Case Study: United Way of the Bay Area Communities and More

Heller UWBA Case Study United Way of the Bay Area has a wide variety of community programs focused in a ceaseless effort to end the cycle of poverty in San Francisco and the surrounding communities. By combining advocacy and innovative programs, they provide free access to basic needs, jobs and job training, as well as financial education and support services. One of these programs is their youth employment program MatchBridge that helps place young people in jobs and internships that enable work-based learning. The MatchBridge program coaches participants throughout the job search process, exposing them to a variety of career choices and showing first-hand the opportunities that can be open to them when they succeed in school.

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Volunteers of America

Doris Day Animal League

The Challenge

The Doris Day Animal League came to Heller in 2014 seeking a partner who could help kick-start their first ever attempt at starting an online direct response fundraising and acquisition program. At the start of our work together, DDAL had about 5,000 email addresses – all acquired through direct mail, but who had never been emailed or communicated with via digital channels.

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Show your support on #GivingTuesday

GivingTuesday Logo - Black Friday - Cyber Monday

Since its founding in 2012, #GivingTuesday has quickly become the kickoff event of the end of year charitable season. Following the long time shopping hullabaloo of Black Friday and Cyber Monday, this one day event has established itself as an effective social reminder that charitable organizations need our help to continue their vital missions. Who will you support this year?

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Salesforce’s Pledge 1% – Give Back to Your Community

Salesforce Pledge One Percent Program

Has your business committed to support your community? It doesn’t have to be a lot, but if every business gives a little bit back, it can make a huge difference in the lives of millions of people. To help advance this goal, Salesforce has started the Pledge 1% program to encourage every business to give 1% to the communities that support them. The one percent can be from company equity, time, product, or all three to match Salesforce’s 1/1/1 initiative.

To find out more about this exceptional initiative, visit Pledge1Percent.org and see who has already pledged, and how simple it is for your business to participate.

What Nonprofit Admins Need to Know About Salesforce Lightning

Salesforce Lightning for Nonprofits

A whole new user interface for Salesforce: Lightning Experience. Any announcement of this magnitude brings with it both excitement and dread for the community of Salesforce Administrators who are responsible for keeping systems running and data flowing. From reports to executives, functionality for front-line staff, and the mission delivered to constituents, everyone connected to your nonprofit depends on everything working right the first time, every time. No matter how good they may look in video demos and stage presentations, sudden interface changes without warning and preparation are sure to cause immediate and emphatic feedback.

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Upgrading to Nonprofit Starter Pack 3

If you are currently running the Nonprofit Starter Pack application for your organization, are you using the most recent version?  You could be eligible for an upgrade to NPSP v3 – which includes load of new features and functionality – all at no cost.

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2015 AHP Annual International Conference – Heller Consulting

AHP Annual International Conference

The 2015 AHP Annual International Conference is taking place in Orlando, Florida from September 29th – October 3rd. Join healthcare professionals from across the country to share ideas, resources, best practices and benchmarks with colleagues. Heller Consulting’s CEO, Keith Heller, will join Sid Mallory from Henderson Mallory Partners to present a session on October 2nd.
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Increasing Engagement via Social Media

Marketing_Cloud_Radian6_SalesforceAs social media channels become increasingly common communication channels, social listening and active engagement skills are quickly becoming more important for every organization. Whether spotting day-to-day trends or addressing crisis situations, organizations that have their social ear to the ground and a communication strategy in place will be better prepared to minimize negative issues and get the most exposure and reach from positive events.

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Effective Social Measurement Strategy

Effective_Social_Measurement_Strategy

While many organizations plan to use (and budget for) more social media efforts in their engagement strategies in the coming year, not as many are prepared to show the benefit and impact of their social media actions. Numbers of followers and favorites are nice to share, but how does that translate into a return on investment to the organization?

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