Archive - October 20, 2014

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Case Study: CCSSK Engagement Journey

Case Study: CCSSK Engagement Journey

To get started on a plan for a new engagement center, the Canadian Cancer Society in Saskatchewan (CCSSK) needed to understand how its participants, donors, volunteers and cancer survivors were going to interact with their system. Heller and CCSSK worked together to define how each constituent would be introduced to the organization, how they would first get started, and how their participation would continue over time. This detailed pre-planning laid out a blueprint for the priorities and requirements for the engagement center and clarified how each department would interact. By focusing on the needs of their constituents, CCSSK was able to step away from comparing software features and create an engagement center that truly serves the needs of their constituents.

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